The Institute of Project Management (IPM) is a leading provider of project management education and consulting services, with over 35 years of expertise in empowering professionals across Ireland, the UK, and globally. Since 1989, IPM has been delivering internationally recognised training solutions, helping businesses and individuals navigate the complexities of project management.
We are currently hiring a Marketing Executive (Full-time, Remote) with a strong growth mindset and a proven ability to drive marketing performance and revenue impact.
The Role
You will play a central role in scaling IPM's commercial marketing, driving performance across multiple channels, and supporting revenue growth initiatives. This role suits someone who is analytical, results-driven, and experienced in optimising full-funnel marketing activities.
How to Apply (Important)
To streamline our global hiring process, all candidates must also submit their application through Upwork: https://www.upwork.com/jobs/021999060333031042551
Why Upwork
Upwork is our trusted platform for international collaboration. It allows us to manage contracts, payments, and onboarding safely and consistently especially for remote team members. Many of our long-term senior team members work with us through ongoing, stable Upwork contracts, so this is a core part of how we operate.
Key Responsibilities
- Growth & Lead Generation (40%) You will drive monthly MQL and SQL targets by managing multi-channel lead generation across paid ads, SEO, email, partnerships, and landing pages. This includes identifying growth opportunities, improving funnel performance, running experiments that lift conversion, and aligning marketing activity with commercial revenue goals.
- Performance Marketing & Analytics (30%) You will manage and optimise paid advertising campaigns across Google, Meta, and LinkedIn while monitoring CPL, CAC, ROAS, and lead quality. You will track SEO performance and keyword trends, maintain accurate tracking systems, and deliver clear data insights that guide ongoing optimisation and strategic decisions.
- Campaign Strategy & Execution (20%) You will support integrated campaigns across email, website, content, and social channels by developing strong messaging, briefs, and landing page requirements. You will improve conversion through CRO, segmentation, and SEO-led content initiatives, and contribute to product launches and market expansion.
- Market Insights & Commercial Support (10%) You will conduct competitor and market research, including keyword and demand analysis, to inform growth opportunities and positioning. Your insights will support commercial teams across B2B and B2C, and contribute to assessing new market opportunities with SEO and performance data.
Key Requirements
Experience & Qualifications
- 3+ years experience in performance, digital, or growth-focused marketing roles
- Proven track record driving lead generation and improving revenue outcomes
- Strong analytical skills with experience in paid ads, SEO, and funnel optimisation
- Proficient with analytics tools, tracking systems, and marketing dashboards
- Excellent communication and campaign execution ability
Attributes
- Results-driven, analytical, and commercially minded
- Proactive, reliable, and comfortable working with targets
- Strong problem-solving and strategic thinking skills
- Ability to manage multiple priorities in a fast-paced environment
Please apply on both LinkedIn and Upwork:
https://www.upwork.com/jobs/021999060333031042551
