The Role
About the Role:
We are looking for an experienced
Senior SEO Executive to lead the SEO and digital growth strategy for multiple
News and Media websites. The ideal candidate should have strong expertise in
On-Page and Off-Page SEO, keyword ranking improvement, traffic growth, and social media management. You will play a key role in enhancing the
organic visibility, brand presence, and audience engagement across various digital platforms.
Key Responsibilities
SEO & Website Optimization
- Plan and implement effective On-Page and Off-Page SEO strategies for multiple News and Media websites.
- Conduct regular keyword research, competitor analysis, and traffic growth planning.
- Optimize website structure, content, and metadata for improved search rankings.
- Monitor and improve website Crawlability, Indexation, and Page Speed.
- Ensure daily indexing of published news articles across all platforms.
- Develop link-building and outreach strategies to improve domain authority.
- Track, analyze, and report SEO performance using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, etc.).
Content & Brand Growth
- Collaborate with content teams to ensure SEO-friendly headlines, meta tags, and structured data.
- Develop country-specific SEO and content strategies to enhance brand presence in target regions.
- Suggest and implement trending topics and keyword-based content ideas to drive more traffic.
Social Media Management
- Manage and grow brand presence on Instagram, Facebook, and LinkedIn.
- Plan and post engaging content aligned with brand and editorial goals.
- Track engagement, reach, and follower growth across all platforms.
Reporting & Analysis
- Provide detailed weekly and monthly performance reports on traffic, ranking, and engagement.
- Use insights to refine strategies and achieve measurable results.
Key Performance Indicators (KPIs)
- Increase in organic traffic and keyword rankings.
- Daily indexing rate of published news articles.
- Growth in brand visibility and country-specific reach.
- Improvement in social media engagement and follower base.
Why Join Us
- Opportunity to work on multiple high-traffic news and media platforms.
- Dynamic environment with freedom to implement innovative SEO strategies.
- Fast-paced growth opportunities and collaborative work culture.
Ideal Profile
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 36 years of proven experience in SEO and digital marketing, preferably in News or Media domains.
- Strong knowledge of Google algorithms, keyword research tools, and SEO best practices.
- Hands-on experience with Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Understanding of news article indexing, Google Discover, and Top Stories optimization.
- Proficiency in Social Media Marketing (Instagram, Facebook, LinkedIn).
- Excellent analytical, communication, and project management skills.
What's on Offer
- Opportunity to make a positive impact
- Join a market leader within Media & Entertainment
- Opportunity within a company with a solid track record of performance
