Job Description
Responsibilities
Minimum of 4 to 6 years of experience in Digital Marketing (Diagnostics industry/ Pharma/Healthcare)
Sound knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Expert in Internet and social media strategy with a demonstrated track record
Create and implement Marketing plan within budget, in conjunction with overall business strategy
Manage major projects such as PR events, launches, Marketing campaigns
Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Complete ownership from driving top-of-funnel visitor traffic to monthly customer acquisition and MRR (Monthly recurring Revenue) goals
Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals.
Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channels
Develop a deep understanding of the buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies.
Create and implement a digital marketing strategy to drive awareness, traffic, leads, and conversions
Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.
Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)
Apply customer and channel insights to inform and evolve our customer segmentation strategy for omnichannel growth
Setting up attribution models, multi-channel tracking
Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
Manage third parties effectively such as digital agencies and service providers
Develop and maintain regular reporting on campaign performance and marketing pipeline forecasts
Own and manage a process for experimentation to find new channels, tactics, audiences and offers
Designs, builds, and maintains company social media presence
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing
Plans, executes, and measures experiments and conversion tests
Collaborates with internal teams to create landing pages and optimize user experience
Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications
Identifies critical conversion points and drop off points and optimizes user funnels
Maintain awareness of competitor activity and general healthcare updates
Contribute to internal and external meetings from a marketing perspective
Issue on-going reports on all activities to Brand Manager
Develop an annual marketing plan which should detail the year's activity to meet agreed company objectives.
