Director of Sales

We are looking for a highly strategic and driven Head of Sales to lead our wholesale and distribution growth nationwide. This role will rebuild the entire Sales Division, drive revenue expansion, and strengthen our presence across key channels such as supermarkets, HoReCa, retailers, and regional distributors.

Key Responsibilities

Develop and execute a 1224 month sales & distribution strategy

Set revenue targets, forecasts, and growth plans across key channels

Build and lead the Sales Division (AEs, Supervisors, Merchandisers)

Drive key account acquisition and negotiate trading terms

Expand distribution in Metro Manila and nationwide (Luzon/Visayas/Mindanao)

Implement sales systems: CRM, reporting, route plans, pipeline management

Coordinate with Supply Chain for stock forecasting

Analyze market trends, competition, and product opportunities

Qualifications

710 years sales experience; at least 3 years in a senior/managerial role

Strong network in supermarkets, HoReCa, wholesalers, and distributors

Proven ability to build and lead high-performing teams

Strong negotiation, communication, and data-driven decision-making skills

Deep understanding of PH distribution channels

Key Metrics for Success

Sales growth and new account acquisition

Team productivity and hiring milestones

Distributor onboarding and regional coverage

Forecast accuracy and reporting efficiency