Produces the Annual Sales Plan, Budgets and Forecasts
Provides an Action Plan related to the Sales Plan to ensure that objectives are achieved
Provides a professional, advisory support service to the Cluster Director of Sales and Marketing
Coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
Creates and implement special programs to achieve greater profitability through:
Human Resource ResponsibilitiesFinancial ResponsibilitiesOccupational Health and Safety (OH&S) ResponsibilitiesGovernment Compliance
Increasing average rate
Increasing overall occupancy
Increasing business volume during off-peak periods
Enhances the image of the hotel in the local community
Participates as an active member of the community through associations, memberships, and other trade organizations
Reviews regular activity reports of the Sales personnel to ensure targets and Sales objectives are being met
Reviews regularly internal promotion for visual effect and ensures they conform with brand standards
Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors, and other members of the local community
Investigates potential markets by:
Reviewing the Sales Department's correspondence files
Studying guest questionnaires
Reviewing government statistics on visitors to the city (Cebu)
Analyzing competition's sales/promotion efforts
Studying various reference and industry publications for sales leads
Recommends to the Cluster Director of Sales and Marketing the kind of advertising that will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads
Procures new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs, and Professional Associations within the community and neighboring markets
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
Manage the development of new products and services
Oversee the development of new marketing strategies
Conduct market research
Maintain good communication with Sales and Marketing personnel in Manila and implement corporate initiatives
Works within the hotel's Human Resources Department to ensure the departmental performance of subordinates is productive. Duties include:
Planning for future staffing and management needs
Recruiting in line with the hotel's guidelines
Preparing a detailed onboarding program for new Sales employees
Maintaining a comprehensive, current, and customer-focused set of departmental standards and procedures and overseeing their implementation
Ensuring training needs analysis of employees is carried out and training programs are designed and implemented to meet needs
Conducting probation and formal performance appraisal in line with the hotel guideline
Maintaining up-to-date staff records and approving leave requests, etc.
Coaching, counseling, and disciplining subordinates, providing constructive feedback to enhance performance
Regularly communicating with subordinates to maintain good relations
Works with the Cluster Director of Sales and Marketing in the preparation and management of the hotel's and department's budget. Duties include:
Prepare and manage a cost-effective budget with measurable targets for the department within the financial parameters set down by the hotel's budget committee
Effectively monitor and analyze variations from the budget
Develop systems that measure the cost-effectiveness of the department
Develop procedures that track, report on, and control the running costs of the department
Demonstrates Awareness of OH&S policies and procedures and ensures all procedures are conducted safely and within OH&S guidelines and
Ensures that all subordinates follow OH&S policies and procedures
Ensures completeness and validity of necessary permits and licenses
See to it that the company adheres to existing laws governing the industry
Qualifications
Minimum of ten (10) years of relevant experience in the hotel or hospitality industry.
Bachelor's degree in a Business-related field; Master's degree in Business, Sales, or Marketing is an advantage.
Proficient in MS Office applications and internet-based systems.
Strong expertise in business management, with exceptional sales and marketing acumen, government relations, and executive-level leadership.
Highly skilled in planning and organization, with proven leadership and interpersonal abilities; customer- and employee-focused, results-driven, and capable of critical thinking, problem-solving, and sound decision-making.
