Overview:
We are looking for a results-driven Digital Marketing Manager to lead and execute digital initiatives that drive brand awareness, lead generation, and business growth. This role will oversee end-to-end digital campaigns, leveraging data and insights to optimize performance and ensure alignment with overall business objectives.
Key Responsibilities:
- Develop and execute digital marketing strategies across social media, paid advertising, and online channels
- Drive lead generation initiatives to support business growth targets
- Manage and optimize social media campaigns to increase engagement and brand visibility
- Monitor, analyze, and report on campaign performance using web analytics tools
- Use data-driven insights to continuously improve campaign effectiveness and ROI
- Collaborate with internal teams to align digital efforts with marketing and business goals
- Stay updated on digital trends, tools, and best practices
Qualifications:
- Proven experience in digital marketing, social media marketing, and lead generation
- Strong understanding of digital marketing channels and campaign management
- Experience with web analytics tools (e.g., Google Analytics)
- Analytical mindset with strong problem-solving skills
- Excellent communication and collaboration abilities
- Bachelors degree in Marketing, Business, Communications, or a related field
Preferred Skills:
- Experience with digital advertising platforms (e.g., Meta Ads, Google Ads)
- Familiarity with the latest digital marketing tools and trends
