Job Summary:
Responsible for sustaining and nurturing solid relationships with key clients that lead to bringing in more revenue-generating projects. He/she is tasked to initiate and develop strategic solutions to support key clients demands on both short-term campaigns and long-term goals.
Duties & Responsibilities:
- Achieve and continuously develop a solid and trusting relationship with assigned account/s or industry / category
- Must have a complete understanding of assigned vertical accounts needs by presenting regular deep dive, market scan and growth opportunities on assigned accounts
- Anticipate vertical account changes and improvements and proposed growth opportunities in an agile manner
- Must established a great relationship with client by being top of mind and have an open communication during pre, planning and execution of campaigns and possible partnerships
- Work with Summit X team particularly, design, content, logistics, production video, Tech, Data & Audience marketing, partner Implementer and other team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met
- Create and share complete brief on projects (both proactive and reactive) that will be the basis of content strategies, ideation in pitching and go projects with the help of Summit X team particularly : brand strategy, art, natives, video, performance marketing, clout+ (KOL) and events
- Collaborating with the assigned vertical and entire Revenue sales team to maximize profit by up-selling or cross-selling
- Managing communications between clients and internal teams
- Strategic planning to improve client results
- Negotiating contracts with the client and establishing a timeline of performance
- Establishing and overseeing internal budgets with the company and external budgets with the client and maintain confidentiality in this aspect.
- Meeting client needs and deliverables according to proposed timelines
- Analyzing client data to provide customer relationship management
- Expanding relationships and bringing in new clients
Skills, Qualifications, and Competencies:
- Bachelor's Degree holder preferably in Marketing, Business Management, Advertising, or any related field;
- At least 5 years solid experience in digital advertising sales;
- Highly analytical and creative;
- Organized, systematic and able to work in a fast-paced industry;
- Ability to multitask and manage more than one client account
- Excellent communication, presentation, selling, account management and negotiating skills;
- Personal traits expected from a Vertical Specialist would be someone very creative and imaginative, hardworking, extrovert, patient, pro-active, has the determination to sell, resourceful, responsible and has a sense of urgency.
