Key Responsibilities
- Develop original, engaging, and trend-relevant content concepts aligned with brand and campaign objectives.
- Execute content from ideation and visual planning to production, editing, and final delivery.
- Create platform-specific content, including short-form videos, reels, graphics, carousels, stories, and interactive posts.
- Produce content through photography, videography, graphic design, video editing, and basic motion graphics.
- Develop visual treatments, storyboards, shot lists, and production plans for content requirements.
- Participate in content shoots, events, activations, interviews, and other on-ground productions.
- Monitor social media trends and adapt relevant formats into timely, creative, and brand-appropriate content.
- Manage multiple content requirements while ensuring timely delivery, visual consistency, and compliance with brand standards.
Key Result Areas (KRAs)
- Consistent delivery of fresh, engaging, and strategically aligned content concepts.
- Timely completion of high-quality content from concept to final output.
- Increased audience engagement, reach, shares, and community interaction.
- Effective use of relevant trends and platform-specific content formats.
- Continuous improvement of content based on performance data and audience insights.
Qualifications and Experience
- Bachelor's degree in Multimedia Arts, Communication, Advertising, Marketing, Digital Media, or a related field.
- At least four years of experience in social media content creation, digital marketing, or multimedia production.
- Strong portfolio demonstrating content ideation, graphic design, video editing, and social media execution.
- Proficiency in tools such as Adobe Creative Suite, Canva, CapCut, or similar creative applications.
- Experience creating content for platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Preferred Qualifications
- Experience working in a fast-paced corporate, agency, entertainment, or consumer brand environment.
- Skills in photography, videography, motion graphics, or on-ground content production.
- Strong awareness of digital trends, pop culture, and emerging social media formats.
Key Competencies and Skills
- Strong creative ideation and the ability to translate concepts into executable content.
- Excellent visual storytelling, graphic design, video production, and editing skills.
- Strong understanding of social media trends, audience behavior, and platform best practices.
- Effective story-building, story-telling, communication, and presentation skills.
- Highly proactive, adaptable, organized, and capable of managing multiple deadlines with minimal supervision.
