Social Media Specialist
Department: Marketing
Work Model: Onsite
Reports to: Social Media Manager, Somesh Harsan
Shift Type: Night Shift (8 AM – 5 PM EST)
Position Summary
The Social Media Specialist - Social Media + Campaign Support is responsible for:
- Leading ITBD's Philippines recruitment and employer brand presence on social media. You will create and publish content that highlights our culture, people, and global opportunities across TikTok, Facebook, Instagram, LinkedIn, YouTube and local recruitment channels.
- Supporting the Social Media team with campaign execution. This includes asset preparation, scheduling, reporting, UTM setup, uploading audiences, and QA for multi-channel campaigns across HubSpot, LinkedIn, Dripify, Google, and content syndication platforms.
This role is ideal for someone creative, organized, detail-oriented, and excited to work in a fast-paced global marketing environment.
Quick thinkers with strong problem-solving skills and the ability to adapt in dynamic technical environments will thrive in this position.
Required Skills & Experience
Must-Have Qualifications
- 3+ years in digital marketing, social media management, or recruitment marketing
- Strong experience with TikTok, YouTube, Facebook, Instagram, LinkedIn, and community engagement
- Strong writing skills and ability to craft engaging social content
- Canva, Adobe Premiere Pro, Photoshop, CapCut, or similar design/video tools
- Excellent English communication skills Highly organized with strong attention to detail
- Ability to manage multiple projects at once
Nice-to-Have / Trainable
- Basic HubSpot experience (lists, emails, scheduling)
- Familiarity with UTMs, reporting, and campaign QA
- Ability to repurpose long-form content into short-form social content
- Understanding of B2B audiences or IT/tech industries
Key Responsibilities
Recruitment Social Media Ownership
- Manage daily posting across ITBD's Philippines employer brand and recruitment channels
- Create engaging content—graphics, short videos, reels, employee highlights
- Coordinate with HR and Talent Acquisition to promote open roles
- Promote recruitment events, culture initiatives, community activities
- Build a consistent narrative around ITBD's values, culture, and growth
- Respond to comments, inquiries, and community interaction
- Maintain a monthly social media calendar
Work closely with the Social Media Manager and Campaign Manager to support campaign execution across:
Campaign Asset Preparation
- Create social graphics, carousels, thumbnails, reels, video snippets
- Build visuals using Canva or similar tools
- Prepare assets for LinkedIn ads, Dripify sequences, emails, and landing pages
Campaign Operations
- Schedule social posts via HubSpot and LinkedIn
- Coordinate with the India campaign team on asset handoff
- Set up UTMs for all campaigns and ensure tracking accuracy
QA & Launch Support
- Check spelling, formatting, URLs, UTMs, and compliance
- Review landing pages and emails for quality
Reporting
- Pull weekly social performance metrics
Cross-Functional Collaboration
- Work with HR for recruitment campaigns
- Partner with Creative for branding alignment
- Support Content and Product marketing on campaign execution needs
- Attend weekly marketing syncs and channel reviews
Success in This Role Looks Like:
- A consistent, high-quality social media presence for recruitment
- Strong increase in ITBD's Philippines social channels - engagement, reach, and application volume
- Reliable coordination with India + US teams
- Timely delivery of creative assets
Who You Are
- Creative and proactive
- Team-oriented with a global mindset
- A strong communicator
- Comfortable in a fast-paced environment
- Obsessed with quality and detail
Benefits
- HMO coverage effective Day 1 of employment with free dependent
- Life Insurance
- Pet Insurance
- Night Differential
- Holiday Pay
- Government-Mandated Benefits
- Annual Performance Review and Bonus
- 13th Month Pay
- Free Meal, Coffee & Snacks
About IT By Design
IT By Design (ITBD) is a global leader in engineering talent solutions, AI transformation programs, and growth enablement services for Managed Service Providers (MSPs). With 800+ employees across the US, India, and the Philippines, we help MSPs scale capacity, improve capability, and operate with clarity.
We are expanding our global marketing team and seeking a talented Marketing Specialist who can elevate ITBD's recruitment and employer brand while supporting our performance marketing engine with high-quality campaign execution
