Social Media Specialist

Job Description:

Live Streaming Planning and Hosting

• Live Streaming Planning and Execution

Based on brand requirements and market hotspots, plan the themes and content of live streams, develop live - streaming processes and scripts, and coordinate team members to ensure the smooth progress of live - streaming activities.

• Live Streaming Hosting and Interaction

Act as the live - streaming host, possess good hosting capabilities and communication skills. Confidently and fluently introduce products or services in front of the camera, interact with the audience in real - time, and answer the audience's questions.

• Live Streaming Promotion and Operation

Promote and preview live streams through social media and other channels to attract more viewers to participate in the live streams. Monitor live - streaming data, and adjust the live - streaming strategy in a timely manner according to audience feedback and data changes.

Content Creation

• Original Content Writing

Create various types of original content, such as copywriting, short - video scripts, graphics and texts, etc. The content is required to be attractive, creative, and of communication value, and should be able to accurately convey brand information and product features.

• Multimedia Content Production

Skillfully use tools such as image - processing software and video - editing software to produce high - quality multimedia content such as images, videos, and posters.

Social Media Operations

• Platform Management

Be responsible for the daily management of the company's official social media accounts, including basic tasks such as account registration, certification, and profile improvement, as well as operational tasks such as content posting, interacting with comments and private messages, increasing followers, handling complaints and feedback. Regularly plan and organize online interactive activities to improve user participation and activity.

• Data Analysis and Optimization

Regularly collect and analyze data from social media platforms, such as follower growth data, content views, interaction volume, conversion rate, etc. Gain insights into user behavior and preferences through data, evaluate the effectiveness of content and operational strategies, and provide a basis for subsequent optimization.

Digital Marketing

• Advertising Placement and Optimization

Formulate and execute digital advertising placement plans, select appropriate advertising platforms and placement forms, such as social media advertising, search engine advertising, etc., for precise placement. At the same time, closely monitor the advertising effect, adjust the placement strategy in a timely manner according to data feedback, and improve the advertising conversion rate and return on investment.

Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Digital Marketing, or related field.
• 2+ years of experience in social media management, content creation, or digital marketing.
• Experience in live streaming, hosting, and product presentation is an advantage.
• Good communication skills and confidence in presenting in front of the camera.
• Knowledge in photography, video production, and content editing.
• Proficient in using graphic design and video editing tools such as Canva, Adobe Photoshop, Premiere Pro, CapCut, or similar software.
• Familiar with social media platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Creative, organized, and able to manage multiple tasks and deadlines.
• Strong understanding of social media trends and digital marketing strategies.
• Automotive or product marketing experience is an advantage.