Social Media Specialist

Job Summary

We are looking for a creative, strategic, and highly organized Social Media Specialist to manage and grow our brand's presence across digital and social media platforms.

The ideal candidate has a strong understanding of social media trends, content creation, storytelling, and copywriting. They should be able to turn ideas, campaigns, events, and brand experiences into engaging content that connects with audiences and strengthens the brand's online presence.

Key Responsibilities

Social Media Management

• Develop and execute social media content plans and calendars across relevant platforms.
• Manage the day-to-day publishing and monitoring of the brand's social media accounts.
• Ensure all content is aligned with the brand's voice, visual identity, campaigns, and overall marketing objectives.
• Stay updated on social media trends, platform updates, emerging formats, and best practices.

Content Creation & Copywriting

• Write compelling, engaging, and brand-aligned copy for social media posts, captions, Stories, short-form videos, campaigns, and other digital content.
• Adapt writing style, tone, and messaging based on the platform, audience, and campaign objective.
• Turn marketing campaigns, events, and brand experiences into engaging stories and social media content.
• Develop creative content ideas that encourage audience engagement and strengthen brand relevance.
• Work closely with designers, photographers, videographers, and other creatives to produce high-quality and engaging content.

Community & Engagement

• Monitor comments, messages, and conversations across social media platforms.
• Engage with the online community in a timely manner while maintaining the appropriate brand voice and tone.
• Identify relevant conversations, trends, and opportunities for the brand to engage with its audience.

Campaign & Event Support

• Support the planning and promotion of marketing campaigns, brand initiatives, launches, events, and special experiences.
• Create real-time and post-event social media content when required.
• Work closely with internal teams and external partners to ensure social media activities support overall campaign and business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
• Proven experience in social media management, content creation, digital marketing, or a similar role.
• Excellent copywriting, writing, and communication skills.
• Strong ability to create engaging, concise, and effective copy while maintaining a consistent brand voice.
• Strong understanding of storytelling, audience engagement, and content creation across different social media platforms.
• Knowledge of major social media platforms, including Facebook, Instagram, TikTok, X, and other relevant channels.
• Strong understanding of social media trends, content formats, and audience behavior.
• Experience in social media analytics, reporting, and performance optimization.
• Basic knowledge of photo and video editing tools is an advantage.
• Highly creative, organized, detail-oriented, and proactive.
• Ability to manage multiple projects and work effectively in a fast-paced environment.

Preferred Qualifications

• Experience managing social media for lifestyle, entertainment, hospitality, luxury, or consumer brands.
• Experience covering and creating content for events and live experiences.
• Experience working with influencers, content creators, or brand partners.
• Familiarity with paid social media campaigns and content boosting.
• Photography and videography skills are an advantage.
• A strong portfolio demonstrating social media content, copywriting, and creative storytelling.