Social Media Specialist

SUMMARY:

The Social Media Specialist maintains the company's online presence. His/Her main responsibilities include developing strategies to generate a fan base and increase traffic on social media platforms such as Facebook, Instagram, Tiktok. These strategies are conceptualized by creating a strategic campaign calendar with goals and agendas to increase audience awareness.

QUALIFICATIONS

1. Bachelor's degree in Business Management, Marketing, or related field.
2. At least 2 years relevant work experience in similar field preferred.
3. Experience in E-Commerce or Logistics is a plus.

KNOWLEDGE, SKILLS, & ABILITIES

1. Excellent written and verbal communication skills.
2. Good interpersonal skills
3. Ability to handle multiple projects simultaneously and work under pressure.
4. Strong organization and project management skills.
5. Proficient in Microsoft Office and relevant software.

DUTIES AND RESPONSIBILITIES

1. Facilitate digital media research and media planning
2. Consult with Branding and other departments to establish and achieve specific media goals and objectives
3. Develop and present creative briefs to the team
4. Strong experience in content creation, paid social media advertising, and planning and executing social media campaigns.
5. Experience managing social media budgets and optimizing campaign performance.
6. Ability to provide strategic recommendations for annual social media planning and overall digital marketing direction.
7. Develop social media campaigns in support of line of business objectives and in coordination with Supervisor
8. Suggest insights and analysis that will fuel the social media campaign
9. Coordinate with relevant internal and external marketing partners; media schedules, social media schedules, partner communications.
10. Handle various project-oriented tasks as needed such as process improvements, calendar development and execution.
11. Monitor analytics and track key metrics against goals within the social media team