Discover your 100% YOU with MicroSourcing!
Position: Social Media and Content Specialist
Location: Robinson Cyberscape, Ortigas, Pasig City
Work setup & shift: Onsite | Nightshift
Why join MicroSourcing
You'll Have
- Competitive Rewards*: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role
Content Creation & Scheduling
- Create original social media content (posts, reels, TikToks, stories, short-form videos) using supplied brand/product photography from the graphics team.
- Write captions, select hashtags, and ensure all content aligns with brand voice and campaign goals.
- Edit and adapt content into platform-specific formats (TikTok, Instagram, Facebook, YouTube Shorts).
- Maintain content calendars across multiple brands and ensure consistent, on-time posting.
- Identify emerging trends, audio, and formats and translate them into brand-appropriate content.
- Maintain a digital content library with finalized assets, captions, and templates for team reference.
Community Management & Growth
- Monitor comments, DMs, and mentions daily; engage with followers to build relationships and grow community.
- Escalate sensitive or complex inquiries to the US team when necessary.
- Track FAQs, sentiment, and recurring audience feedback to inform content development.
Performance Reporting & Insights
- Track and analyze engagement, impressions, reach, and follower growth.
- Provide weekly/monthly reports with content performance insights and recommendations.
- Benchmark against competitors and highlight gaps or opportunities.
- Tie organic content performance back to campaign and brand objectives.
Campaign & Paid Media Execution
- Independently set up and manage Meta (Facebook/Instagram) and TikTok Ads Manager campaigns to complement organic strategies.
- Plan and execute boosts, dark posts, and ad campaigns (traffic, engagement, conversions).
- Manage ad creative formatting, placements, CTAs, and tagging in Ads Manager.
- Track KPIs (CTR, CPM, CPC, conversions) and optimize campaigns for performance.
- Provide recommendations based on ad spend efficiency and ROI.
Administrative & Operational Support
- Maintain posting schedules, approvals, and campaign trackers.
- Prepare briefs, reports, and recap decks for internal or cross-functional use.
- Stay updated on platform changes, social media trends, and ad policy updates.
- Support ad-hoc needs such as resizing assets, writing captions, or testing new features.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred. Equivalent professional experience will be considered.
- Experience: 35 years of hands-on experience in social media management, content creation, and digital marketing. Prior experience with US-based companies or consumer-packaged goods (CPG) brands is strongly preferred.
- Content Creation: Proven ability to independently create social media content (short-form videos, reels, TikToks, stories, pins, and static posts) using provided brand/product photography. Proficiency in Canva, basic editing tools, and social-native content editors.
- Paid Media: Practical experience setting up, managing, and optimizing campaigns on Meta (Facebook/Instagram), TikTok Ads Manager, and ideally Pinterest Ads. Skilled in campaign targeting, placements, and budget allocation.
- Platform Expertise: Advanced knowledge of TikTok, Instagram, Facebook, Pinterest, and YouTube Shorts, with ability to adapt content to each platform's best practices and trends.
- Analytics & Reporting: Skilled at pulling and interpreting performance data (engagement, impressions, CTR, CPM, conversions) and turning it into actionable insights.
- Communication Skills: Strong written and verbal English; able to craft compelling captions, ad copy, and audience-facing messages while maintaining brand voice.
- Organization & Reliability: Proven ability to manage multiple content calendars, campaigns, and deadlines simultaneously.
- Adaptability & Growth Mindset: Keeps current on U.S. social media culture, algorithms, and emerging formats; proactive in testing new ideas.
About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/
