At HelperPlace, we are a team of ethical professionals dedicated to the betterment of foreign domestic workers. Founded in 2016, our online platform is designed to assist employers as well as helpers by enabling them to make informed decisions and provide a fair recruitment experience. With already more than 260,000 users, we are expanding and reaching now new market.
What You'll Do
We are currently seeking anSEO and Digital Marketing Specialistwho will assist our team with SEO Optimization, campaign management, content development, site analysis & optimization, reporting, and internal project management.
Responsibilities
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy (White Hat Seo best practices)
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Supervise content creation and content programming
- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and skills
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
If you think you fit this role, kindly apply here or send your most updated CV.
