Sales Manager

Property: Seda Manila Bay

Department: Sales & Marketing

Reports To: Director of Business and Development

Location: Manila Bay, Pasay City, Metro Manila

The Sales Manager is responsible for driving room, function space, and other revenue opportunities for Seda Manila Bay by developing and maintaining strong relationships with corporate accounts, travel trade partners, government and diplomatic organizations, MICE clients, social accounts, and other key market segments.

The position develops and executes sales strategies to achieve the hotel's revenue, occupancy, average rate, and market-share objectives while ensuring exceptional client service and strong brand representation.

KEY RESPONSIBILITIES

A. Sales & Revenue Generation

• Develop and implement sales strategies to achieve assigned room, function, and revenue targets.
• Generate new business opportunities through prospecting, client visits, sales calls, presentations, site inspections, and networking activities.
• Promote Seda Manila Bay's rooms, dining outlets, meeting facilities, and other hotel services.
• Identify opportunities to increase room nights, average daily rate, group business, banquet revenue, and ancillary revenues.
• Monitor market conditions, competitor activities, account production, and business trends.
• Recommend appropriate sales actions, promotions, and account strategies to maximize revenue.

B. Account Management & Business Development

• Develop and maintain strong relationships with key corporate, government, travel agency, airline, MICE, and other assigned accounts.
• Conduct regular client calls and business reviews to understand account requirements and identify additional business opportunities.
• Develop new accounts and reactivate dormant accounts.
• Negotiate rates, contracts, packages, and business agreements within approved hotel guidelines.
• Ensure proper account profiling, documentation, production tracking, and account development plans.
• Maintain a healthy sales pipeline and ensure timely follow-up on all leads and opportunities.

C. Corporate & MICE Sales

• Solicit and manage corporate meetings, conferences, incentives, social events, weddings, and other group opportunities.
• Conduct site inspections and presentations for potential clients.
• Coordinate with Events, Revenue Management, Rooms, F&B, and other departments to ensure seamless group handling.
• Monitor tentative and definite bookings and proactively follow up to secure business.
• Build relationships with event organizers, meeting planners, PCOs, DMCs, travel agencies, and other MICE partners.

D. Sales Calls & Client Engagement

• Conduct daily/weekly sales calls based on approved sales action plans.
• Attend business networking events, trade shows, client functions, and industry activities representing Seda Manila Bay.
• Organize client appreciation activities, presentations, familiarization tours, and sales blitzes.
• Ensure consistent and professional representation of the Seda brand.

E. Revenue & Sales Reporting

• Prepare accurate sales forecasts, account production reports, sales call reports, and other required reports.
• Monitor actual production against targets and identify gaps and opportunities.
• Provide relevant market intelligence and competitor information to the Director of Sales & Marketing.
• Maintain updated records of account production, potential business, lost business, and future opportunities.
• Ensure all sales activities and opportunities are properly recorded in the hotel's sales system/CRM.

F. Coordination with Other Departments

• Work closely with Revenue Management to optimize rates, availability, and account strategies.
• Coordinate with Front Office and Reservations to ensure proper handling of VIPs, corporate guests, and group arrivals.
• Partner with F&B and Events teams in developing and closing banquet and function business.
• Coordinate with Marketing on campaigns, promotions, social media initiatives, and client communications.
• Work closely with Finance on credit arrangements, billing concerns, and account receivables.
• Ensure proper communication of client requirements to concerned operating departments.

G. Customer Relationship Management

• Maintain high standards of customer service throughout the sales process.
• Address client concerns promptly and coordinate appropriate resolutions.
• Gather client feedback and identify opportunities to improve products and services.
• Develop long-term relationships that encourage repeat business and client loyalty.
• Ensure that client commitments are properly communicated and delivered.

H. Market Intelligence

• Monitor competitor hotels, rates, promotions, facilities, packages, and market positioning.
• Identify emerging market segments and business opportunities within the Manila Bay, Pasay, Makati, BGC, and broader Metro Manila markets.
• Provide recommendations on market trends, account development, and competitive positioning.
• Maintain updated knowledge of Seda Manila Bay's products, services, facilities, and unique selling propositions.