As a member of the News Xtend Digital Trading team, the role focuses on the tactical planning, implementation and activation of Programmatic, Paid Social and Paid Search campaigns. The role is required to leverage the relevant DSPs and ad platforms to execute successful performance based campaigns that work towards individual client goals and expectations.
The role works closely with the Client Success team, clients and relevant internal stakeholders. It focuses on the in-depth knowledge and expertise of ad platform trading techniques to achieve optimal performance from campaigns, supported through strong analytical and reporting skills.
Success in this position is measured by the effective delivery of campaign budgets to achieve the relevant target (e.g. awareness, traffic, acquisition and ROAS). Overall customer retention and satisfaction is a priority KPI for this role, so attention to detail is essential.
Overall, you're passionate about the broader media industry and will be a key player in the output of the Xtend Digital Trading team. You enjoy working in a team environment and collaborating with others to solve problems and deliver exceptional work.
What's the role
- Execute bid and buy strategies primarily across a combination of paid social, search, and programmatic mobile, video and display channels, adhering to News Xtend's client performance and pricing guidelines;
- Generate and implement tracking tags through tag management solutions (i.e. Google Tag Manager);
- Tailor campaign solutions and channels to individual client needs;
- Ensure full delivery and performance standards of advertising campaigns are met;
- Recommend opportunities for improvement in bid and buy strategies;
- Adhere to the appropriate SLA's during daily activities;
- Communicate with your Team Lead on process and analytics improvement opportunities;
- Produce robust post-campaign analysis by utilising data via DSP tools, as required;
- Clearly demonstrate, using data, how News Xtend's bid and buy strategies improved performance;
- Provide recommendations to improve upon weekly and monthly performance reports;
- Offer technical support, troubleshoot underperforming or under delivering campaigns and discrepancies;
- Provide excellent customer service and support to strengthen client relationships and meet retention goals;
- Identify and justify budget scaling and upsell opportunities;
- Work towards the overall News Xtend and News Corp Australia digital revenue targets.
What Skills You Need For This Role
- Minimum 1 year of experience working across Paid Social, Search and/or Programmatic buying platforms.
- Must have in-platform execution experience managing campaigns and making decisions (preferably The Trade Desk, Facebook Ads Manager and/or Google Ads as a minimum)
- Effectively allocate time to create the most value for clients, with a high level of attention to detail;
- Be organised and able to manage multiple tasks simultaneously, time management is crucial for a Trader;
- Be charismatic, direct and proactive with the ability to build credibility internally and externally;
- Have ability to make data lead decisions while articulating information in a concise and compelling manor;
- Be proactive and engage with your team members, have a can do, positive and flexible attitude;
- Excellent listening skills to understand our clients and other teams requirements;
- Take ownership of your day-to-day;
- Excellent written and verbal skills - you need to have the ability to articulate information in a concise and compelling manner;
- Understanding of reporting and data visualisation tools.
- Strong numeracy skills
- Frequent use of MS Office tools, primary Excel
What's in it for you
- Collaborative environment
- Exposure to multiple channels and platforms.
- Opportunity to innovate, challenge the norm and pioneer the way forward.
- Variety of work where no two days are the same.
- Exposure to global operations and networks.
- Make a difference as part of Australia's most influential media organisation.
- Learn advanced trading techniques from senior specialists.
Who are we
The nation's most influential media organisation and the largest publisher across print and digital, News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news and sport brands, we lead the way in fashion, food, health, real estate and parenting.
