Job Description
Job Overview:
The Senior Marketing Assistant/ Digital Marketing/Paid Media will manage and optimize in-house paid advertising campaigns across multiple digital platforms. This role focuses on driving measurable growth, improving monitored metrics, and supporting brand objectives through data-driven media buying. The ideal candidate has strong analytical skills, hands-on ads management experience, and the ability to work independently in a fast-paced environment.
Job Responsibilities
Paid media execution & optimization
- Run and optimize campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok Ads, and other digital platforms
- Manage daily budgets, bidding strategies, pacing, and delivery
- Set up campaigns including targeting, creatives, audiences, and tracking
- Conduct A/B tests on creatives, audiences, and placements to improve performance
Performance tracking & reporting
- Monitor key metrics such as CTR, CPC, CPM, and CPA
- Generate weekly and monthly reports with insights and recommendations
- Maintain dashboards and documentation of campaign results
Strategy support
- Work closely with the media strategy team to align on goals and direction
- Identify trends, opportunities, and performance gaps
- Propose optimization strategies based on platform behavior and best practices
Cross-team collaboration
- Coordinate with creatives to request, test, and evaluate new assets
- Align with brand/PR teams on campaign messaging and compliance requirements
- Ensure adherence to internal guidelines, regulatory policies, and advertising standards
Industry awareness
- Stay updated on algorithm changes, new ad formats, and competitor activities
- Suggest new platforms or tools that can improve efficiency and performance
Job Qualifications
- Bachelors degree in marketing, business, communications, or related field
- 13 years experience in digital advertising or performance marketing (Meta/Google experience required)
- Hands-on experience with Meta Ads Manager & Google Ads dashboard
- Strong understanding of digital KPIs and analytics
- Proficient with Microsoft Office and Google Workspace
- Strong analytical and problem-solving skills
- Able to work independently with minimal supervision
- Mandarin proficiency is a plus
Salary And Benefits
Work hours: Nine (9) hours/day (including regular and special non-working holidays); six (6) days per week; four (4) days off per month
Salary (six (6) Months Probationary Period)
- Probationary (non-mandarin): PHP 60,000
- Regularization (non-mandarin): PHP 80,000
Allowances
- Food allowance: PHP 3,000 per month
Other Benefits
- 13th month pay
- PHP 1,000 birthday bonus (must be in the company for at least 6 months)
- PHP 2,000 KPI/attendance bonus (must be in the company for at least 6 months)
- SSS, PhilHealth, Pag-IBIG
