Job Summary
KDCI Outsourcing is seeking a Marketing Manager with hands-on experience in content marketing, SEO, social media management, PPC advertising (search and social) and email marketing. This role is ideal for a proactive marketer who has a solid background in BPO marketing and can help execute campaigns that generate leads, strengthen brand presence, and drive measurable results. You will work closely with cross-functional teams to deliver digital marketing initiatives that align with the company's business objectives.
Key Responsibilities
- Execute and monitor content marketing initiatives to support lead generation and brand growth.
- Implement SEO strategies through keyword research, on-page/off-page optimization, and link-building.
- Manage and maintain social media accounts (LinkedIn, Meta, TikTok, etc.) to drive engagement and visibility.
- Plan, launch, and optimize PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Coordinate and execute email marketing campaigns, including newsletters and automated flows.
- Track campaign performance (traffic, engagement, leads, conversions) and prepare reports for leadership.
- Collaborate with design, sales, and other teams to ensure alignment and timely execution of marketing assets.
- Stay updated on industry trends, competitor activities, and emerging tools to continuously enhance outcomes
Job Requirements
- Minimum 3 years of digital marketing experience, preferably within the BPO or outsourcing industry.
- Proven track record in content marketing, SEO, social media, PPC, and email marketing.
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
- Skilled in Google Analytics, SEMrush, Ahrefs, or similar tools for SEO and performance tracking
- Excellent written and verbal communication skills with high attention to detail.
- Proficiency in Microsoft Office Suite, Google Workspace, and CRM/marketing automation tools.
- Strong organizational and multitasking skills; able to manage multiple campaigns simultaneously.
- Familiarity with A/B testing, conversion rate optimization (CRO), and funnel marketing.
- Ability to work independently and collaborate across teams.
