DIGITAL MARKETING SPECIALIST
Home based
Our client's looking for a Digital Marketing Specialist to own and grow their LinkedIn presence. This role is hands-on and creative, focused on building engagement, creating compelling content, and generating qualified leads through LinkedIn.
You will also act as a confident communicator, presenting content and guidance to the web app user base to help them get the most value from their platform.
Responsibilities
LinkedIn Growth & Engagement
- Manage and grow the company LinkedIn page
- Increase followers, engagement, and reach
- Monitor comments, messages, and community interactions
Content Creation
- Create LinkedIn posts, copy, and visuals
- Produce short-form videos (educational, product, thought leadership)
- Turn subject-matter insights into clear, engaging content
- Maintain a consistent posting calendar
Lead Generation
- Support lead generation campaigns via LinkedIn
- Optimize content for inbound enquiries
- Track and report on performance (reach, engagement, leads)
User Communication & Education
- Present to users via LinkedIn content, videos, or live sessions
- Help users optimize their use of the app through educational content
- Communicate clearly and confidently with a professional audience
Requirements
- 2+ year experience in digital marketing
- Proven experience managing and growing LinkedIn pages and/or groups
- Lead generation experience [understanding]
- Strong copywriting and content creation skills
- Comfortable creating and presenting video content
- Understanding of lead generation and marketing funnels
- Confident communicator (written, video, and live)
Preferred experience
- Experience in B2B, SaaS, HR, recruitment, or tech
- Canva or similar design experience
- Basic design or video editing skills
- Experience with analytics or content performance tracking
