Senior Digital Marketing Specialist

Responsibilities

Email & Social Media Marketing

• Design and schedule branded campaigns via Klaviyo
• Manage email automation flows and performance analytics
• Schedule and coordinate social media content and product tagging
• Support influencer orders and track campaign execution
• Ecommerce Product & Content Management
• Maintain and update Shopify product listings (pricing, collections, drops)
• Upload and edit product visuals (images, swatches, videos)
• Craft compelling product descriptions, tags, and seasonal content
• Manage website structure including menus, archiving, and theme updates
• Generate weekly sales and returns performance summaries
• Support monthly reporting and marketing data analysis
• Conduct SEO audits, publish blog content, and manage backlinks
• Track competitor activity and digital trend insights

Digital Asset & ERP Integration

• Sync Indigo8 ERP with Shopify (pricing, product updates, etc.)
• Manage Flexify and Multifeed for product feed optimisation
• Maintain seasonal asset libraries and brand consistency across uploads

UX, CRO & SEO

• Optimise ad creatives and ensure consistency with landing page experiences
• Execute technical SEO improvements and site audits
• Test and deploy product discovery tools (fit quiz, metafields, etc.)

Additional Responsibilities

• Update the website's store locator/stockist map
• Develop seasonal style guides and wholesale presentations
• Data & Reporting

Qualifications

• 4+ years of experience in digital marketing or ecommerce, preferably in fashion or premium consumer brands
• Strong command of Shopify, Klaviyo, and Google Analytics
• Solid understanding of SEO, EDMs, ecommerce best practices, and merchandising
• High attention to detail and strong visual sensibility aligned with luxury/fashion
• Self-starter with excellent time management and communication skills
• Fluent English proficiency (written and verbal)

Preferred Experience

• Hands-on knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Shopify metafields, theme management, and third-party integrations
• Familiarity with ecommerce marketing strategies and CRO best practices