Digital Marketing Associate

BASIC FUNCTION

The Digital Marketing Associate supports the development and execution of digitally driven marketing strategies to enhance brand awareness, consumer engagement, and demand generation for The Laguna Creamery Inc. brands. The role focuses on managing digital platforms, implementing omnichannel initiatives, and ensuring effective execution of marketing activities across the consumer journey. Collaborates with internal teams and external partners to deliver consistent digital presence and support overall business objectives.

DUTIES AND RESPONSIBILITIES

1. Support the development and execution of digital marketing strategies in collaboration with category and marketing leads.
2. Work with stakeholders to identify key digital KPIs, monitor performance, and recommend optimizations based on data and insights.
3. Execute digital campaigns across the consumer funnel; from awareness and consideration to purchase and loyalty.
4. Manage day-to-day operations of social and digital platforms, including content posting, community management, and handling inquiries or leads.
5. Develop and maintain an integrated content calendar aligned with marketing campaigns, sales initiatives, and brand priorities.
6. Assist in implementing digital demand generation initiatives, including e-commerce promotions and retail support activities.
7. Ensure proper upkeep and administration of all digital and social media channels.
8. Monitor and share relevant digital trends, insights, and best practices to support continuous improvement and growth.

QUALIFICATION GUIDES

Education

• Bachelor's degree in Marketing, Communications, Business, or related fields
• Internship experience in digital marketing or e-commerce is an advantage

Licensure

• Not required

Experience

• At least 12 years of experience in digital marketing or related roles
• Open to fresh graduates with relevant internships or strong digital exposure

Competencies

• Strong understanding of digital marketing platforms, tools, and trends
• Proficient in content planning, social media management, and performance tracking
• Ability to manage multiple tasks and coordinate with cross-functional teams
• Demonstrates creativity and adaptability in a fast-paced environment
• Strong analytical skills with the ability to interpret data and generate insights
• Excellent communication and interpersonal skills
• Proactive, resourceful, and willing to take initiative beyond defined responsibilities