About the Role
We are seeking a talented and detailoriented Marketing Copywriter to develop compelling, brandaligned content across multiple channels and audiences. This role supports B2B, B2C, and B2Provider marketing initiatives, translating complex healthcare and product information into clear, engaging, and compliant messaging.
The ideal candidate is an experienced writer with a strong portfolio, a solid understanding of healthcare communications, and the ability to collaborate across creative, marketing, and compliance teams.
Key Responsibilities
- Develop compelling, brandaligned copy for multichannel marketing campaigns, including digital, social, email, SMS, direct mail, and event materials.
- Write and edit content for thought leadership assets (white papers, blogs, webinars), executive communications, and sales enablement tools.
- Collaborate with creative teams, content managers, and campaign leads to ensure consistent messaging across B2B, B2C, and B2Provider audiences.
- Adapt complex healthcare and product information into clear, engaging language while maintaining compliance and accessibility standards.
- Support AIenabled workflows for content drafting and optimization, applying human review to ensure accuracy, tone, and regulatory adherence.
- Maintain the company's brand voice and style guidelines across all content; contribute to ongoing updates and refinements.
- Participate in content QA and approval processes, ensuring accuracy, HIPAA compliance, fair balance, and readability.
- Assist in reviewing content performance (e.g., engagement metrics, A/B test results) and apply insights to improve future copy.
Qualifications
- 35+ years of experience in copywriting or content development within marketing, advertising, or healthcare (English language).
- Strong portfolio demonstrating writing across digital, social, email, and print channels.
- Excellent writing, editing, and proofreading skills with strong attention to detail and brand voice.
- Familiarity with healthcare terminology, compliance requirements, and accessibility standards.
- Experience collaborating with creative teams and using content management systems.
- Knowledge of AI tools for content creation preferred.
- Proven ability to manage multiple projects and deadlines in a fastpaced environment.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Why Join Us
- Create impactful content that reaches diverse healthcare audiences
- Collaborate with crossfunctional teams in a highly visible marketing organization
- Work at the intersection of creativity, strategy, and compliance
- Contribute to meaningful healthcare communications at scale
