CORE FUNCTIONAL SKILLS
DESCRIPTION
Write Copy
- Start to write print and banner ads, and crucially learn the craft of writing to express ideas clearly
- Provide multiple solutions to each assignment taking into account any/all restrictions included in copy direction
- Assist with brand development as needed for various clients
- Present new ideas to members of the team
- Researches for inspiration from various sources
- Articulate ideas in a written form
- Assist in creating the Creative Presentation Deck
Project Execution
- Maintain regular communications with cross functional teams and clients
- Support preparation and delivery of creative presentations to the client
- Support editing existing copy based on feedback from agency staff and clients
- Attend TVC shoots to support the last-minute modifications and learn how senior copywriter works
Client Relationship Management
- Manage day to day client relationships, presenting to clients where needed
- Provide timely and consistent communication to clients and account team on the status of projects
- Assist in providing out-of-the-box ideas/concepts during brainstorming sessions with art partner
Development of Creative Work
- Assist in providing out-of-the-box ideas/concepts during brainstorming sessions with art partner
