We're looking for a strategic, data-driven marketer to shape how our fintech solutions connect with specific customer segments. In this role, you'll turn insights into action, lead go-to-market strategies, and drive measurable growth in a fast-paced environment.
What You Will Do:
- Analyze customer data and insights to inform segmentation, targeting, and positioning.
- Define and market fintech products for priority customer segments.
- Lead go-to-market planning and execute tailored, end-to-end marketing campaigns.
- Optimize customer journeys and digital touchpoints to improve engagement and satisfaction.
- Track campaign performance, ROI, and KPIs to continuously improve results.
- Monitor competitors, industry trends, and regulatory developments.
- Manage segment budgets, support P&L ownership, and contribute to pricing strategies.
What You Need to Succeed:
- Bachelor's degree in Marketing, Business, or a related field.
- Experienced in segment, product, or brand marketing preferably in the financial service industry.
- Strong analytical skills and experience turning data into clear recommendations.
- Proven success delivering integrated marketing campaigns.
- Knowledge of customer segmentation and personalized marketing.
- Understanding of fintech products, trends, and regulations.
- Excellent communication and stakeholder management skills.
- Comfortable working in a fast-paced, high-growth environment.
