Trade Marketing Specialist

Company: E88 Ventures Inc.

Brand: NRD Electric Motorcycles

Location: Metro Manila, Philippines

Employment Type: Full-time

Department: Marketing

Reports to: Marketing Manager

About E88 Ventures

E88 Ventures is building a more accessible electric mobility ecosystem in the Philippines through electric motorcycles, battery-swapping infrastructure, and technology-enabled mobility solutions. Our dealer network plays an important role in bringing our products closer to customers. We're looking for a Trade Marketing Specialist who can help our dealers attract customers, convert interest into sales, and grow their business with NRD.

About the Role

As our Trade Marketing Specialist, your primary goal is to increase dealer sell-out—the number of motorcycles dealers sell to end customers. You'll work closely with dealers, the Sales team, and Marketing to turn brand campaigns into effective in-store and local marketing activities.

You'll help dealers attract qualified leads, improve showroom conversion, run promotions, equip salespeople with the right tools, and ensure our marketing efforts translate into actual sales.

This is a hands-on, field-oriented role for someone who enjoys working with people, understands retail execution, and uses data to identify what drives sales.

What You'll Do1. Drive Dealer Sell-Out

• Develop and execute trade marketing programs designed to increase motorcycle sales at dealer locations.
• Work with dealers to understand their sales performance, customer profile, local market, and barriers to conversion.
• Identify opportunities to improve showroom traffic, lead generation, test rides, and sales conversion.
• Develop dealer-specific action plans based on sales performance and local market opportunities.
• Support dealers in executing promotions, sales events, and customer acquisition activities.
• Monitor dealer sell-out performance and recommend actions to improve results.

2. Dealer Marketing & In-Store Execution

• Develop and deploy dealer marketing materials, including point-of-sale materials, banners, posters, product displays, brochures, and promotional assets.
• Ensure dealers have the right marketing materials and that these are properly displayed and maintained.
• Help improve showroom presentation, product visibility, and customer experience.
• Conduct regular dealer visits to assess marketing execution and identify improvement opportunities.
• Ensure dealer activities and materials are aligned with NRD brand guidelines.
• Coordinate with dealers to ensure promotions and campaigns are executed correctly and on time.

3. Local Marketing & Dealer Activation

• Plan and execute local marketing activities that generate customer interest and dealer visits.
• Support dealer-led events, mall displays, community activations, test-ride events, and local promotions.
• Coordinate with dealers on local advertising and lead-generation activities.
• Help dealers maximize opportunities in their communities and local customer segments.
• Develop repeatable activation formats that can be rolled out across the dealer network.
• Track the effectiveness of local activities and recommend improvements.

4. Dealer Sales Enablement

• Equip dealer salespeople with product information, promotional details, sales materials, and customer-facing tools.
• Coordinate product training and sales enablement activities with the Sales and Product teams.
• Help dealers communicate the value of NRD electric motorcycles, including affordability, operating savings, performance, and available charging or battery-swapping solutions.
• Support dealers in addressing common customer questions and objections.
• Gather feedback from dealer salespeople and customers to improve sales materials and marketing programs.

5. Promotions & Trade Programs

• Develop dealer promotions and sales programs in coordination with Sales, Marketing, and Finance.
• Support campaigns such as seasonal promotions, dealer incentives, referral programs, financing offers, and test-ride initiatives.
• Coordinate program mechanics, dealer communication, marketing materials, and execution timelines.
• Monitor dealer participation, promotional performance, and program costs.
• Evaluate the effectiveness of trade marketing activities and recommend improvements.
• Ensure promotional claims, pricing, and mechanics are consistent with approved company guidelines.

6. Dealer Performance Tracking & Reporting

• Track dealer sell-out, campaign participation, local activation results, and marketing execution.
• Maintain dealer-level marketing trackers and performance reports.
• Analyze which promotions, materials, and activities generate the strongest results.
• Monitor key indicators such as showroom traffic, leads generated, test rides, conversion rates, and units sold.
• Share insights and recommendations with Sales and Marketing teams.
• Identify underperforming dealers and work with the Sales team to develop practical improvement plans.

What We're Looking For

• At least 2–4 years of experience in trade marketing, retail marketing, channel marketing, or field marketing.
• Experience working with dealers, distributors, retail outlets, or channel partners.
• Strong understanding of in-store marketing, promotions, local activations, and customer acquisition.
• Comfortable working in the field and visiting dealer locations regularly.
• Strong project coordination and execution skills.
• Good communication and relationship-building skills.
• Ability to analyze sales and campaign data using spreadsheets or reporting tools.
• Creative and resourceful, with the ability to turn marketing ideas into practical dealer activities.
• Strong ownership, attention to detail, and follow-through.
• Ability to work cross-functionally with Sales, Marketing, and external partners.

A strong advantage if you have:

• Experience in automotive, motorcycles, electric vehicles, consumer electronics, or other dealer-led retail businesses.
• Experience managing dealer promotions or retail sales campaigns.
• Experience with local digital marketing, lead generation, and event activations.
• Familiarity with dealer sales processes and retail conversion.

What Success Looks Like

Your success will be measured by how effectively your activities help dealers sell more motorcycles.

Key performance indicators include:

• Dealer sell-out growth.
• Number of dealers achieving their sell-out targets.
• Dealer participation and execution of trade marketing programs.
• Leads generated through dealer marketing activities.
• Test rides and showroom visits generated.
• Lead-to-sale conversion rate.
• Sales generated from promotions and local activations.
• Marketing material availability and in-store execution quality.
• Cost per lead and cost per incremental sale, where measurable.
• Timeliness and quality of dealer performance reporting.

The Ideal Candidate

You're a hands-on marketer who understands that great marketing is not just about awareness—it must help customers make a purchase.

You enjoy working with dealers, solving practical sales challenges, and turning campaigns into activities that generate measurable results. You're comfortable visiting dealer locations, coordinating with salespeople, analyzing performance, and improving execution based on what works.

You take ownership, build strong relationships, and understand that the ultimate measure of success is helping our dealers sell more NRD electric motorcycles.

If you're excited about growing a dealer network and helping more Filipinos make the switch to electric mobility, we'd love to hear from you.