Regional Trade Marketing Specialist
Regional Trade Marketing Specialist
asia brewery incorporated- Posted 5 days ago
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Job Description
Company: Asia Brewery Incorporated
Work Location: La Union/ Mangaldan
About The Role
Join Asia Brewery as a Regional Trade Marketing Specialist (Sales Office Operations) and help build brand awareness through below-the-line (BTL) and locally initiated activities in your assigned region. In this role, you'll plan, implement, and monitor trade and consumer promotions, manage special events and paid sampling activities that connect our brands with consumers, and oversee the deployment and inventory of merchandising and point-of-sale (POS) materials in the sales offices. You'll work closely with Sales, Trade Marketing, and third-party agencies to make sure our brands show up strongly in the market. This is an excellent opportunity for a hands-on, field-oriented professional who enjoys turning marketing plans into on-the-ground results.
Key Responsibilities
Merchandising & Inventory Management
Manage the inventory levels of merchandising and promotional items within the area of coverage
Prepare monthly inventory reports of merchandising materials and recommend replenishment to maintain stocking levels that satisfy trade partners and consumers
Analyze the competitive environment and develop a deployment plan for merchandising materials to generate brand awareness, pre-empting or responding to competitor activities
Take the lead on merchandising activities during blitzes, event sponsorships, company-initiated events, and promotional activities
Ensure consistent execution of merchandising plans based on company standards
Deploy and manage the inventory and installation of merchandising materials
Trade & Consumer Promotions
Analyze the competitive environment and take the lead in developing BTL trade and consumer promotions designed to fit the needs and demands of the assigned region
Implement BTL and above-the-line (ATL) trade and consumer promotions, working with sales groups, Trade Marketing, and third-party agencies to create brand awareness, induce trial, increase off-take, and build brand loyalty
Monitor the efficiency and proper implementation of trade and consumer promotions
Monitor ongoing ATL and BTL promotional activities, as well as competitor activities, and update concerned groups on progress, insights, and needed adjustments
Prepare closure reports with key performance indicators and areas for improvement
Events & Sponsorships
Manage the implementation of events and sponsorships, keeping brand awareness, consumer connection, and activity ownership as top priorities
Arrange and implement merchandising and sampling/selling activities for special events
Take the lead in processing sponsorship requests in the area of responsibility, recommend business participation, and negotiate arrangements that add value to the company's marketing efforts
Prepare closure reports on events and sponsorships, evaluating key performance details, cost, and effectiveness
Agency & Logistics Coordination
Manage the third-party agency in the installation of permanent POS materials
Coordinate with third-party agencies providing technical and professional services to the company
Manage the logistics of company infrastructure and outsourced equipment from ingress to egress
Alignment & Reporting
Align with Sales teams on the allocation and depletion of promo packs available in the sales offices
Initiate trade activities needed by the region to achieve regional KPIs
Enroll in and execute Brand and Trade Marketing Group (TMG) initiated activities in the assigned region
Submit weekly reports to TMG to align regional performance
Provide first-hand information on current trends, marketing strategies, and competitor activities to support the development of new and innovative merchandising items
What We're Looking For
Required Qualifications
At least a 2-year college education in any course
Preferably with exposure or experience in merchandising and set-up, BTL activations, and third-party manpower handling
Preferably with 2 years of supervisory experience in the same field
Core Competencies
Strong management and leadership skills
Excellent communication and presentation skills
Knowledge of functional roles within the organization
Solid understanding of marketing objectives, strategies, and insights
Knowledge of merchandising and people management
Strong negotiation skills
Essential Attributes
Strong sense of responsibility and commitment
Diligent and disciplined
High integrity
Self-directed with strong initiative
Well-organized
Work Environment
This role sits within the Sales department of the Commercial division. It reports administratively to the National Trade Marketing Manager and functionally to the National Sales Manager, and you'll manage a Trade Marketing Specialist. You'll collaborate closely with the HR team, Sales personnel, and Head Office teams, as well as external partners such as third-party agencies, outlets, and local government units (LGUs) in support of the MC business, to deliver consistent promotions, events, and merchandising execution across your region.
Work Location: La Union/ Mangaldan
About The Role
Join Asia Brewery as a Regional Trade Marketing Specialist (Sales Office Operations) and help build brand awareness through below-the-line (BTL) and locally initiated activities in your assigned region. In this role, you'll plan, implement, and monitor trade and consumer promotions, manage special events and paid sampling activities that connect our brands with consumers, and oversee the deployment and inventory of merchandising and point-of-sale (POS) materials in the sales offices. You'll work closely with Sales, Trade Marketing, and third-party agencies to make sure our brands show up strongly in the market. This is an excellent opportunity for a hands-on, field-oriented professional who enjoys turning marketing plans into on-the-ground results.
Key Responsibilities
Merchandising & Inventory Management
Manage the inventory levels of merchandising and promotional items within the area of coverage
Prepare monthly inventory reports of merchandising materials and recommend replenishment to maintain stocking levels that satisfy trade partners and consumers
Analyze the competitive environment and develop a deployment plan for merchandising materials to generate brand awareness, pre-empting or responding to competitor activities
Take the lead on merchandising activities during blitzes, event sponsorships, company-initiated events, and promotional activities
Ensure consistent execution of merchandising plans based on company standards
Deploy and manage the inventory and installation of merchandising materials
Trade & Consumer Promotions
Analyze the competitive environment and take the lead in developing BTL trade and consumer promotions designed to fit the needs and demands of the assigned region
Implement BTL and above-the-line (ATL) trade and consumer promotions, working with sales groups, Trade Marketing, and third-party agencies to create brand awareness, induce trial, increase off-take, and build brand loyalty
Monitor the efficiency and proper implementation of trade and consumer promotions
Monitor ongoing ATL and BTL promotional activities, as well as competitor activities, and update concerned groups on progress, insights, and needed adjustments
Prepare closure reports with key performance indicators and areas for improvement
Events & Sponsorships
Manage the implementation of events and sponsorships, keeping brand awareness, consumer connection, and activity ownership as top priorities
Arrange and implement merchandising and sampling/selling activities for special events
Take the lead in processing sponsorship requests in the area of responsibility, recommend business participation, and negotiate arrangements that add value to the company's marketing efforts
Prepare closure reports on events and sponsorships, evaluating key performance details, cost, and effectiveness
Agency & Logistics Coordination
Manage the third-party agency in the installation of permanent POS materials
Coordinate with third-party agencies providing technical and professional services to the company
Manage the logistics of company infrastructure and outsourced equipment from ingress to egress
Alignment & Reporting
Align with Sales teams on the allocation and depletion of promo packs available in the sales offices
Initiate trade activities needed by the region to achieve regional KPIs
Enroll in and execute Brand and Trade Marketing Group (TMG) initiated activities in the assigned region
Submit weekly reports to TMG to align regional performance
Provide first-hand information on current trends, marketing strategies, and competitor activities to support the development of new and innovative merchandising items
What We're Looking For
Required Qualifications
At least a 2-year college education in any course
Preferably with exposure or experience in merchandising and set-up, BTL activations, and third-party manpower handling
Preferably with 2 years of supervisory experience in the same field
Core Competencies
Strong management and leadership skills
Excellent communication and presentation skills
Knowledge of functional roles within the organization
Solid understanding of marketing objectives, strategies, and insights
Knowledge of merchandising and people management
Strong negotiation skills
Essential Attributes
Strong sense of responsibility and commitment
Diligent and disciplined
High integrity
Self-directed with strong initiative
Well-organized
Work Environment
This role sits within the Sales department of the Commercial division. It reports administratively to the National Trade Marketing Manager and functionally to the National Sales Manager, and you'll manage a Trade Marketing Specialist. You'll collaborate closely with the HR team, Sales personnel, and Head Office teams, as well as external partners such as third-party agencies, outlets, and local government units (LGUs) in support of the MC business, to deliver consistent promotions, events, and merchandising execution across your region.
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