Strategic Seller Acquisition & Onboarding, Cross Border eCommerce

Seller Acquisition

• Lead the acquisition strategy for new sellers, defining target segments and sourcing channels to build a healthy pipeline of high-potential sellers
• Independently plan and execute acquisition strategies for new seller cohorts, leveraging a range of outreach channels (on/offline events, etc.)
• Leverage an existing network of top sellers on Japan e-commerce platforms, in categories including hobbies & collections, beauty, fashion, and sports & outdoor, to onboard high-potential sellers
• Advise sellers on the right category, brand, and product mix and on pricing strategies, based on market and competitive insights

Incubation & Growth

• Own the end-to-end incubation process for high-potential new sellers, including education on Shopee's systems and operational flows
• Drive traffic and order conversion through targeted initiatives, and plan and execute onsite and offsite marketing programs
• Lead campaign planning and channel optimization, using data-driven analysis to set growth strategies and priorities
• Monitor seller performance, identify risks and opportunities early, and optimize for sustainable growth

General Training & Onboarding

• Design and execute scalable education programs that accelerate onboarding and reduce sellers dependency on account managers
• Continuously improve educational content, including seller guides, SOPs, best practices, webinars, training decks, FAQs, and support documentation

Requirements

• 5+ years in e-commerce, marketplace operations, or seller/account management
• Proven track record in seller acquisition, onboarding, or merchant growth with measurable impact
• Strong analytical skills turns data into actionable growth strategies
• Experience designing and delivering training programs or educational content at scale
• Strong communication and stakeholder management with sellers and cross-functional teams
• Works independently, manages multiple priorities, and drives projects end-to-end

Preferred

• Owns an existing network of top sellers on Japan e-commerce platforms (e.g. hobbies & collections, beauty, fashion, sports & outdoor)
• Can independently plan and execute acquisition strategies for new seller cohorts across multiple outreach channels
• Proficiency in English and Japanese
• Government relations experience is a plus