Job Overview
We are seeking a creative Social Media Content Specialist to develop and manage engaging content for a real estate-focused brand. This role involves producing reels and posts from provided assets, optimizing paid campaigns, and ensuring consistent branding across platforms. You will analyze performance, collaborate with marketing goals, and drive audience engagement and lead generation. Ideal candidates bring strong content creation skills, campaign management experience, and a data-driven mindset.
Job Highlights
Schedule: Part-time (20 hours per week) with potential to scale to full-time (40 hours per week) based on performance and business needs; flexible scheduling within 9 AM - 6 PM Italian time, Monday to Friday
Work Arrangement: Work from home
Contract: Independent Contractor
Responsibilities
- Create engaging social media content, including reels and posts, primarily using provided images and existing materials.
- Plan, edit, and publish content across social media platforms, ensuring consistency in branding and messaging.
- Develop creative concepts to enhance visual storytelling and audience engagement.
- Manage and optimize sponsored campaigns, particularly within the real estate sector, to drive reach and lead generation.
- Monitor campaign performance and make data-driven adjustments to improve results.
- Collaborate with the team to align content with current marketing goals and property listings.
- Utilize provided tools such as Outlook, Adobe Stock, and higgsfield.ai to support content creation and campaign execution.
- Organize and manage digital assets using OneDrive, ensuring files are properly stored and accessible.
- Incorporate knowledge of Italian language and/or culture (where applicable) to tailor content for the target audience.
- Stay updated on social media trends and best practices to continuously improve content quality and performance.
Requirements:
- Proven experience in social media content creation and management, with a strong portfolio (reels, posts, campaigns). APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED
- Experience in the real estate industry preferred, including handling property listings, real estate marketing, or lead generation campaigns.
- Demonstrated ability to manage and optimize paid social campaigns with measurable results (e.g., engagement, leads, conversions).
- Skilled in content planning, editing, and publishing with consistent branding and messaging.
- Creative thinker with the ability to turn provided assets into engaging content.
- Proficient in tools such as Outlook, Adobe Stock, AI tools, and OneDrive.
- Strong analytical and organizational skills.
- Collaborative and able to align content with marketing goals and property listings.
- Knowledge of Italian language/culture is a plus.
Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job
Side Note
This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
