Social Media Marketing Specialist

Company Description

Insightspedia is the first and only Philippines-based digital research data provider specializing in Affluent Consumer, B2B, and Healthcare markets. With a nationwide sample of over 160,000 panel members, Insightspedia aims to build the largest, most affluent, and 100% accurate consumer panel in the region. Employing bespoke methodologies, the company delivers robust and cost-effective insights tailored to niche markets. Using innovative technology and digital-only data collection methods, Insightspedia provides comprehensive market research services such as sample selection, data visualization, custom reporting, and questionnaire development. As a market disruptor, Insightspedia is committed to enabling a shift from offline to online research, helping clients achieve a competitive edge through data-driven insights.

Role Description

The Social Media Marketing Specialist will manage Insightspedia's social media platforms and digital marketing efforts. This full-time hybrid role is based in Makati, with the flexibility for some work-from-home arrangements. Key responsibilities include creating, scheduling, and managing engaging social media content, analyzing performance metrics to optimize strategies, coordinating with internal teams, and staying updated on social media trends and best practices.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Strong skills in Digital Marketing and Marketing strategies
• Excellent Communication skills, both written and verbal
• Ability to analyze social media metrics and adapt strategies accordingly
• Experience with content management tools and platforms is a plus
• Bachelor's degree in Marketing, Communications, or a related field
• Strong organizational skills and a detail-oriented approach to tasks