Social Media Manager

About Tyger Brands

Tyger Brands is a Singapore-headquartered pet wellness company building category-defining brands across Southeast Asia. Our flagship brand Dr. Shiba is one of the largest pet brands in the Philippines, with a strong omni-channel presence across 1,500+ retail locations and all major e-commerce platforms, plus a growing footprint in Singapore, Thailand, and Indonesia. Prof. Bengal, our dedicated cat brand, rounds out a portfolio built for the region's fast-growing pet parent community.

About the Role

We're looking for a creative and strategic Social Media Manager to own the voice, content, and community of Dr. Shiba and Prof. Bengal across Facebook, Instagram, and TikTok. You'll set the strategy, create platform-native content, build creator relationships, and own the numbers. This role is accountable for hitting growth, engagement, and conversion targets, not just reporting on them.

This is a Manila-based role. We operate remote-first, but you'll need to come into the office regularly, attend shoots, and show up in person for team and partner moments.

Key Responsibilities

Strategy & Content

• Own the monthly content calendar across Facebook, Instagram, and TikTok, aligned with launches, campaigns, and pet wellness themes.
• Script, film, edit, and produce platform-native content: TikToks, Reels, Stories, educational explainers, trend-jacks, testimonials, and UGC-style videos.
• Write clear creative briefs for design and content teams.

Community & Creators

• Monitor and respond to comments, DMs, and tagged posts in a timely, on-brand way.
• Identify, build, and nurture relationships with creators, influencers, and brand ambassadors.
• Track pet wellness conversations, viral content, and emerging trends.

Campaigns

• Plan and execute social campaigns, including organic launches, paid social, and influencer collaborations.
• Appear on camera or direct shoots involving pets, pet parents, creators, and events.

Performance & Growth (Owning the Numbers)

• Hit monthly targets for follower growth, engagement, reach, watch time, and conversion contribution.
• Continuously test content formats, hooks, and posting strategies to improve performance.
• Deliver regular performance reports with clear insights and recommendations.

Cross-Functional Collaboration

• Work closely with marketing, performance, design, sales, and customer service teams to keep social aligned with the business.
  

What You Should Bring

• Bachelor's degree in Marketing, Communications, or a related field.
• 2 to 4 years of social media management experience, ideally for a consumer brand.
• Track record of hitting growth and engagement targets on social.
• Deep fluency in TikTok, Instagram, and Facebook, with a sharp instinct for short-form trends.
• Strong copywriting and storytelling skills.
• Basic video editing for TikTok/Reels (CapCut, Premiere, or similar).
• Basic design skills (Canva, Figma, or similar).
• Comfortable filming, directing shoots involving pets and people, and occasionally appearing on camera.
• Experience working with creators, influencers, or UGC campaigns.
• Based in Metro Manila and willing to attend in-person meetings, shoots, and events.
• Genuine passion for pets and pet parenting culture.
  

Bonus Points

• Background in pet, wellness, lifestyle, or FMCG brands.
• Experience with social media management tools (Sprout, Later, Buffer, etc.).
• You have pets or are actively part of the pet community.
  

Why Join Us

• Shape the social presence of one of Southeast Asia's leading pet wellness brands.
• Work directly with a senior, founder-led team.
• Real ownership and creative autonomy from day one.
• Remote-first culture with the energy of in-person team moments in Manila.