Social Media Manager

Social Media Manager

Avyan is looking for a talented Social Media Manager to support one of our pharmaceutical clients in Singapore. This role will own the end-to-end management of key healthcare brands across Facebook and Instagram.

We are looking for a strategic and culturally aware social media professional who can build impactful social strategies, create compelling content, grow communities, and drive meaningful engagement with Singapore audiences.

The ideal candidate combines strong creative instincts with analytical thinking, understands platform behaviors deeply, and can operate effectively within a regulated healthcare environment.

Key Responsibilities

• Develop social media strategies aligned with brand objectives, campaign priorities, and audience needs
• Build monthly content calendars and create engaging, culturally relevant content for Facebook and Instagram
• Schedule, publish, and optimize content across platforms
• Manage day-to-day community engagement, ensuring a consistent brand voice and timely responses
• Monitor online conversations, sentiment, and audience behavior to identify opportunities and emerging trends
• Identify local moments, cultural conversations, and trends relevant to Singapore audiences
• Collaborate closely with clients, creative teams, and media teams to ensure integrated campaign execution
• Support influencer planning and management, including campaign coordination and content amplification
• Analyze performance data and translate findings into actionable recommendations and optimizations
• Own and monitor KPIs including engagement, reach, follower growth, sentiment, and content effectiveness
• Ensure all content complies with brand guidelines, platform policies, and healthcare/pharma requirements
• Identify and escalate adverse events, product complaints, or sensitive community issues according to established protocols

Key Skills

• Excellent written and verbal English communication skills
• Strong understanding of Singapore culture, social trends, and consumer behaviors
• Strong storytelling and content planning capabilities
• Ability to analyze performance data and convert insights into recommendations
• Strong project management and stakeholder management skills
• Strong understanding of platform-native formats including Reels, Stories, short-form video, creator content, and community-first engagement tactics
• Experience using AI and social marketing tools (e.g., ChatGPT, Sprinklr, Meta Business Suite, Canva, CapCut, social listening, and scheduling platforms)

Experience

• 3+ years of experience in social media management, preferably for major brands
• Experience in healthcare, pharmaceutical, FMCG, or regulated industries preferred
• Proven experience building and executing social strategies that drive measurable results
• Experience managing multiple stakeholders and deadlines in fast-paced environments
• Familiarity with medical/legal/regulatory approval processes is a strong advantage

We Offer

Global Collaboration: Work alongside a diverse team of talented professionals from around the world, gaining insights and experiences that transcend borders.

Comprehensive Benefits: Enjoy comprehensive healthcare coverage, leave benefits, and other perks designed to support your well-being and work-life balance.

Hybrid Working Policy: We offer flexible work-from-home arrangements.

Who Are We

We are a collective united by one core belief: the future is meant to be designed.

A digital agency of curious minds driven by optimism and empathy, we thrive on exploring bold ideas that shape a better tomorrow. We bring experiences to life by harnessing the power of design, data, and technology. From crafting strategies to creating captivating designs, code, and media content, we transform ambition into reality.

Our services encompass everything from media, content, and creative to design and technology solutions.

Diversity, Equity & Inclusion

At Avyan, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all the qualifications Apply, and let us decide!

Want to know more about Avyan Check out our website: www.avyan.global