Create, curate, and publish engaging content (photos, videos, reels, captions, stories) across social media platforms such as Facebook, Instagram, TikTok, LinkedIn, and Twitter/X
Develop and maintain a content calendar aligned with upcoming events and campaigns
Ensure all content is consistent with brand voice and visual identity
Event Promotion
Develop and execute social media campaigns to promote events, launches, and activations
Create pre-event, during-event, and post-event content to maximize engagement and reach
Collaborate with the production and marketing teams to gather event materials and updates
Live Coverage & Engagement
Provide real-time social media coverage during events (live posts, stories, reels, behind-the-scenes content)
Monitor and respond to comments, messages, and inquiries promptly
Engage with audiences to build a strong online community
Analytics & Reporting
Track and analyze social media performance metrics such as reach, engagement, and conversions
Generate reports and insights to optimize future campaigns and content strategies
Monitor trends and competitor activities within the events and marketing space
Collaboration & Coordination
Work closely with creative teams, event producers, and external partners for content creation
Coordinate with influencers, sponsors, and partners for collaborative promotions
Assist in managing social media campaigns for multiple events simultaneously
Qualifications
Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or any related field
At least 2–4 years of experience in social media management, preferably in events, marketing, or agency environment
Strong knowledge of social media platforms and trends
Experience in content creation, including basic photography and video editing
Preferred Skills
Familiarity with design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.)
Experience in live event coverage and real-time content creation
