SEO Specialist

Overview:

The SEO Specialist is responsible in managing all search engine optimization for generating leads and marketing activities of the company.

Essential Role:

You will be tasked to identify strategies and techniques to increase number of visitors to our company website to achieve high ranking placement in search engines.

Duties and Responsibilities:

The essential functions include, but are not limited to the following:

Analyze data and identify insights to achieve return in investment in paid search engines

Manage campaign expenses and estimate monthly costs.

Track website analytics

Optimize copy and landing pages for search engine marketing

Perform keyword discovery and optimization

Actively research and implement search engine optimization recommendations

Review and compare competitors advertising campaigns and provide recommendations if necessary

Develop and implement link building strategy

Recommend changes to website that can improve the business

Minimum Qualifications (Knowledge, Skills and Abilities)

Bachelors Degree in Marketing or Commerce

Proven SEO experience and knowledge on managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Reporting Line

SEO Specialist report to CEO

Compensation

Commensurate to qualifications, experience and background