At Maya, we believe in challenging the status quo, pushing boundaries, and building products that create longterm customer value.
As a Senior Specialist Product Manager for Loyalty, you will play a pivotal role in driving customer lifetime value and sustainable business growth by developing and scaling loyalty strategies, capabilities, and experiences across our consumer ecosystem. This role sits at the intersection of customer experience, data, and growth, requiring a strong analytical, customercentric, and valuebased mindset.
You will be responsible for innovating, incubating, and scaling loyalty enablers and experiences that drive acquisition, engagement, retention, referral, and monetizationwhile strengthening brand love and advocacy. Working closely with crossfunctional teams and partners, you will ensure loyalty becomes a core CLV driver across Maya's Wallet, Payments, and adjacent consumer platforms.
NATURE OF WORK
In this role, you will primarily set and own the vision, execution, and management of Loyalty products, with accountability across the full customer lifecycle.
Loyalty Product Strategy & Management
- Formulate, gain alignment on, and execute a comprehensive vision and strategy for Loyalty products that align with overall business objectives and the broader consumer product vision
- Identify and prioritize opportunities to improve customer lifetime value across acquisition, engagement, retention, referral, and monetization stages
- Establish clear KPIs and success metrics, and track progress against defined targets
- Collaborate with Engineering, Design, Commercial, Marketing, and Operations teams to deliver scalable loyalty initiatives that drive both customer delight and commercial outcomes
- Define product requirements, user stories, and prioritization decisions to support disciplined execution
Product Analytics, Insights & Experimentation
- Analyze customer behavior, transaction data, and market insights to identify patterns and opportunities that influence loyalty and CLV
- Apply datadriven models and experimentation (A/B testing, funnel analysis) to optimize engagement, retention, and conversion
- Use dashboards and data visualization to communicate insights, tradeoffs, and recommendations to stakeholders
- Continuously refine loyalty propositions based on customer signals and performance data
Customer Segmentation, Personalization & Gamification
- Leverage data and AI to develop and evolve customer segmentation strategies across the lifecycle
- Personalize loyalty experiences, value propositions, and communications for distinct customer segments
- Design and scale gamification and personalization capabilities that drive habitual usage and longterm engagement
- Support both internal enablement and external monetization opportunities through loyalty platforms
WHAT SETS YOU APART
- You own outcomes, not just features
- You operate independently and are trusted to make prioritization and tradeoff decisions
- You influence without authority and align stakeholders around customer and business value
- You balance customer experience, data, and commercial impact
- You elevate product thinking and execution standards across the team
DISPLAYED SKILL MASTERY
Customer & Value Centricity
- Deep understanding of customer behavior, motivations, and pain points across the lifecycle
- Ability to translate insights into actionable, valuedriven product decisions
- Strong empathy and passion for building experiences that deepen loyalty and trust
Product Strategy & Execution
- Proven ability to craft compelling product vision, roadmaps, and growth strategies
- Strong prioritization skills focused on highimpact CLV outcomes
- Endtoend ownership across ideation, delivery, and scale
Data & Analytics
- Strong proficiency in defining and tracking KPIs related to engagement, retention, and monetization
- Datadriven decisionmaking to optimize programs and product performance
Collaboration & Influence
- Effective crossfunctional collaboration across Product, Engineering, Design, Marketing, Commercial, Risk, and Operations
- Clear communication of strategy, progress, and tradeoffs to diverse stakeholders
Business Acumen & Growth Mindset
- Strong awareness of FinTech and MarTech trends and competitive dynamics
- Commercial mindset with a focus on ROI, profitability, and sustainable growth
- Comfort experimenting, incubating new ideas, and scaling what works
EXPECTED RESULTS
As a Senior Specialist, success will be measured through clear customer and business outcomes, including:
- CLV Impact: Improvements in engagement depth, retention, referral, and lifetime value
- Product Metrics: Growth in adoption, stickiness, and loyalty participation
- Business Outcomes: Achievement of acquisition, revenue, and profitability targets
- Customer Delight: Strong NPS and loyalty indicators
- Execution Excellence: Ontime delivery of meaningful, scalable initiatives
REQUIRED QUALIFICATIONS
- Bachelor's degree in Business, Marketing, Engineering, Computer Science, or a related field
- 6+ years of product management experience, preferably in loyalty, customer engagement, or AIenabled products
- Proven track record of launching and scaling engagement, retention, or monetization initiatives
- Strong analytical, strategic, and problemsolving skills
- Ability to operate independently in fastpaced, highambiguity environments
- Passion for building products that create value for both customers and the business
