Lead end-to-end execution of digital marketing initiatives across paid, owned, and earned channels, including SEO, paid media, email/CRM, social platforms, content, and digital touchpoints, ensuring campaigns are delivered on time, within scope, and aligned to business priorities.
Own performance oversight and optimization, translating campaign data into actionable insights to improve ROI, efficiency, and customer engagement across the full funnel (awareness conversion revenue)
Act as a strategic partner to cross-functional teams, collaborating closely with Brand Marketing, Sales, Product, Operations, and external partners to ensure consistent messaging, accurate execution, and seamless customer journeys.
Provide leadership, coaching, and direc tion to the digital marketing team, setting clear expectations, driving accountability, and fostering a culture of continuous improvement, operational excellence, and data-driven decision-making.
Develop and implement comprehensive digital marketing strategies that support overall business objectives, revenue targets, and brand positioning, translating high-level goals into executable channel plans and measurable KPIs.
Manage digital marketing budgets and forecasting, ensuring effective allocation of spend across channels, maintaining cost efficiency, and optimizing investments based on performance, seasonality, and business priorities.
Monitor, analyze, and report on key performance metrics, including traffic quality, conversion rates, cost efficiency, and revenue contribution, providing regular insights and recommendations to senior stakeholders.
Ensure operational rigor and governance, including adherence to tracking standards, data accuracy, platform best practices, brand guidelines, and regulatory or compliance requirements relevant to digital marketing activities.
Stay abreast of industry trends, platform changes, and emerging technologies, proactively identifying opportunities to improve performance, adopt new tools, and future-proof the organization's digital capabilities.
Oversee relationships with external agencies and vendors, providing clear strategic direction, reviewing outputs, ensuring deliverables meet quality and performance standards, and expediting campaigns aligned with the brand's overall objectives.
Drive continuous optimization and innovation, identifying gaps in the digital funnel, testing new approaches, and implementing improvements that enhance customer experience and business outcomes.
Qualifications:
At least 10 years of Digital Marketing experience.
Strategic Digital Leadership: Ability to translate business objectives into integrated, full-funnel digital strategies that drive revenue, efficiency, and brand growth.
Performance & Data Acumen: Strong analytical capability to interpret campaign performance, optimize ROI, and make data-driven decisions across channels.
Cross-Functional & Stakeholder Management: Proven ability to collaborate with Brand, Product, Sales, and external partners to ensure aligned execution and cohesive messaging.
People & Team Leadership: Experience leading, coaching, and developing digital teams with clear accountability and continuous improvement mindset.
Budget & Commercial Discipline: Demonstrated capability in managing budgets, forecasting spend, and optimizing resources to meet performance and efficiency targets.
Operational Excellence & Governance: High attention to detail in execution, tracking integrity, compliance, and process rigor across all digital initiatives.
Agency & Vendor Management: Strong ability to direct, evaluate, and hold external partners accountable to strategic and performance
