Sales Manager

Job Summary:

The Sales Manager is responsible for driving revenue growth, expanding market presence, and managing key accounts to achieve company sales objectives. The role oversees sales performance, account development, Beauty Advisor (BA) management, operational execution, and cross-functional

collaboration while upholding high standards of leadership, professionalism, and ethical conduct.

The position also requires hands-on field supervision, including store ingress and egress activities,

competitor monitoring, and the development of strategic sales plans to strengthen market positioning and overall team performance.

Key Duties and Responsibilities

1. Revenue & Sales Performance

• Lead and achieve annual sell-in and sell-out targets aligned with company revenue goals.
• Drive sales growth through effective planning, execution, and monitoring of sales strategies.
• Identify and secure new retail partners to expand market reach.
• Oversee door expansion initiatives to increase store penetration.
• Analyze sales performance data and implement corrective actions as needed.
• Develop and implement strategic initiatives to improve sales productivity and achieve business objectives.

2. Account Management & Business Growth

• Develop and execute account-specific growth strategies for each retailer.
• Plan, implement, and evaluate promotions and in-store activations to maximize ROI.
• Manage account health, including credit standing, collections, and adherence to agreed payment

terms.

• Build and maintain strong, long-term relationships with key accounts and stakeholders.
• Identify new business opportunities and recommend strategies to strengthen existing accounts.

3. Beauty Advisor (BA) Management

• Manage and monitor BA productivity to ensure achievement of approved sell-out targets.
• Ensure BA attendance, discipline, and compliance with company policies and standards.
• Conduct regular coaching, performance reviews, and skills development sessions.
• Foster a high-performing, motivated, and customer-focused BA team.
• Develop sales strategies and action plans to improve individual and team performance.

4. Field Operations, Ingress & Egress Management

• Personally supervise and coordinate store ingress and egress activities, including the setup,

installation, transfer, and dismantling of store displays, fixtures, equipment, and promotional

materials.

• Conduct regular store visits to monitor sales execution, merchandising standards, and operational

compliance.

• Ensure timely and efficient execution of store openings, closures, renovations, and promotional

activities, as applicable.

• Coordinate with retail partners, internal departments, and field personnel to ensure smooth

operational implementation.

• Perform field inspections and provide timely reports on operational concerns and opportunities.

5. Competitor Monitoring & Market Intelligence

• Conduct regular competitor checks and market visits to monitor competitors pricing, promotions,

product positioning, merchandising, and sales activities.

• Prepare and submit competitor reports with relevant findings, market observations, and

actionable recommendations.

• Identify market trends, business opportunities, and potential threats that may affect the

company's sales performance.

• Recommend appropriate counter-strategies to strengthen the company's competitive position.

6. Operations, Forecasting & Reporting

• Prepare and submit accurate monthly sales forecasts with minimal variance.
• Ensure inventory accuracy and alignment between system records and physical counts.
• Enforce store operations and merchandising standards, including planograms, pricing, and

displays.

• Coordinate closely with Supply Chain to ensure optimal stock availability and distribution.
• Prepare and present regular sales performance reports, business reviews, and strategic recommendations to management.

7. Strategic Planning, Technology & Innovation

• Develop and implement comprehensive sales strategies and action plans to achieve company

objectives.

• Translate business goals into measurable targets, timelines, and deliverables for the sales team.
• Utilize AI-powered tools and digital technologies to improve sales analysis, forecasting, reporting,

competitor research, and business planning.

• Demonstrate competency in applying AI technology to enhance productivity, operational

efficiency, and data-driven decision-making.

• Stay updated on emerging sales technologies, digital tools, and industry best practices.

8. Leadership, Collaboration & Professionalism

• Provide strong leadership through clear communication, guidance, and performance

management.

• Collaborate effectively with Marketing, Finance, Supply Chain, Operations, and HR to support

business objectives.

• Uphold professionalism, integrity, ethical behavior, and company values at all times.
• Act as a role model and representative of the company in all internal and external engagements.

Qualifications and Requirements

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.
• Minimum of 3–5 years of sales experience, with at least 3 years in a managerial or

supervisory role.

• Strong background in retail sales, account management, field operations, and team leadership.
• Proven track record of meeting or exceeding sales targets.
• Experience in store ingress and egress coordination, merchandising execution, and retail

operations.

• Strong knowledge of competitor analysis, market intelligence, and strategic sales planning.
• Proficient in using AI-powered tools and digital technologies for sales operations, reporting, data

analysis, and business planning.

• Excellent communication, negotiation, analytical, and problem-solving skills.
• Willingness to travel and conduct regular field visits as required.
• Must own a personal vehicle, preferably an SUV or other large vehicle, suitable for

business-related field operations.

• Must be available to start immediately or within the shortest possible notice period.

Key Competencies

• Strategic thinking and execution
• Sales leadership and coaching
• Account management and negotiation
• Competitor analysis and market intelligence
• Field operations and retail execution
• Data-driven decision-making and AI technology proficiency
• Cross-functional collaboration
• Problem-solving and adaptability
• Professionalism and integrity