Product Marketing Specialist

FUNCTIONAL DUTIES & RESPONSIBILITIES

• Develops and communicates differentiated value propositions for Fiber Broadband and bundled solutions across SME and mid-market segments
• Drives GTM execution, commercialization, and market adoption of Fiber Broadband offers, including Fiber DUAL and SME connectivity bundles
• Leads sales enablement and customer activation programs in partnership with Sales, Channel, and Field teams to accelerate acquisition and revenue growth
• Collaborates with Brand, Channel Marketing, and Digital teams on product launches, campaigns, and demand generation initiatives
• Monitors market trends, customer insights, and competitive movements to strengthen portfolio positioning and identify growth opportunities
• Tracks revenue, pipeline, adoption, activation, and retention performance of the Fiber Broadband portfolio

TECHNICAL

• Knowledge of product marketing methodologies including market segmentation, positioning, value proposition development, and GTM strategy execution
• Understanding of broadband and connectivity solutions
• Sales enablement asset development — pitch decks, battlecards, ROI calculators
• Channel marketing for SME and mid-market segments
• Performance tracking — adoption, activation, churn analytics

QUALIFICATIONS

Education

• Bachelor's degree in Marketing, Business, Communications, or any related course

Work Experience

• Open to fresh graduates and early‑career professionals with 1-3 years of experience in product marketing or category management, preferably in telecom, ICT, or technology industries.
• Direct exposure to Fiber, broadband, or SME‑targeted offers strongly preferred

Trainings

• Product marketing certifications (Pragmatic Institute, PMA) preferred
• Digital marketing exposure is an advantage