The Personal Loans Business Development Manager is responsible for driving growth in the non-depositor segment of BPI's Personal Loans business. This role focuses on acquisition strategies through partnerships, lead generation, product feature enhancements, and credit policy improvements. It also aims to scale digital and alternative channels (e.g., online, third-party telesales, direct selling) to expand market reach and increase loan releases, outstanding balances, and revenues.
Responsibilities
- Develops and implements strategies to grow Personal Loans from non-depositor segments.
- Establishes partnerships with external companies (e.g., telcos, delivery services, aggregators) to expand customer acquisition
- Strengthens effectiveness of digital and third-party channels for sourcing and distribution
- Collaborates with Credit Risk to refine risk acceptance criteria and underwriting requirements, improving ease of application and approval rates
- Works with Sales, Distribution, and Digital Solutions teams to widen coverage of non-depositor markets
- Monitors competitive activity, market trends, and customer needs to design compelling campaigns
- Partners with Business Analytics and MIS to build strong performance monitoring systems.
- Ensures compliance with regulatory and business policies
- Manages operating expenses related to advertising, publicity, and sales activities.
- Supervises 1–2 indirect reports (Marketing Associates)
Qualifications
- Bachelor's degree in Business Management, Marketing, Finance, Economics, Statistics, Data Analytics, or a related field
- Minimum of 3 years experience in Marketing, Sales, Business Intelligence, or Product Development
- 1–2 years experience in Personal Loans/Unsecured Lending (preferred)
- Knowledge of acquisition campaign management and channel management
- Understanding of product and campaign profitability dynamics
- Familiarity with data analytics and market research
- Strong product knowledge in Personal Loans and consumer lending
- Experience with digital channels
- Influencing and negotiation skills
- Strategic thinking ability
- Strong analytical and numeracy skills
- Excellent communication skills
- Initiative and self-starter mindset
- Solutions- and results-oriented approach
- Proficiency in MS Word, PowerPoint, and Excel
- Preferred background in banks (e.g., Citibank, BDO, Chinatrust) or fintechs (e.g., GLoans, Cashalo, CIMB) with relevant Personal Loans experience
