Performance Marketing Specialist

Job Summary

The Performance Marketing Specialist is responsible for all paid ad initiatives encompassing Meta, LinkedIn, Google, Search, and other relevant acquisition channels. This role will be on top of overall acquisition strategies, AB Testing planning, and optimizations, to help scale the lead generation efforts of the company.

Description of Responsibilities & Accountabilities

● Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms

● Own performance metrics including CAC, ROAS, CTR, CPL, and LTV

● Run A/B tests on ad creatives, audiences, landing pages, and funnels to improve conversion rates

● Manage and allocate marketing budgets efficiently to maximize ROI

● Analyze campaign performance and deliver actionable insights through weekly reporting

● Work closely with creative teams to develop high-performing ad creatives and messaging

● Identify new growth opportunities, platforms, and audience segments

● Stay updated with industry trends, algorithm changes, and best practices in performance marketing

Relevant Experience

● At least 3 years of work experience as a Performance Marketer or Digital Marketer with proven experience of scaling acquisition for businesses/brands

● Deep knowledge and experience with Google Ads, Search, Meta Ads Manager, and LinkedIn Campaigns Manager

● B2B experience is a plus

Functional/Technical Skills

● Hands-on expertise with Google Ads, Search, Meta Ads Manager, and LinkedIn Campaigns Manager

● Strong understanding of conversion tracking, pixels, and attribution models

● Proficiency with tools like Google Analytics, Looker Studio, Excel, or similar

● Analytical mindset with the ability to turn data into clear decisions

● Comfortable working in a fast-paced, experiment-driven environment

● Excellent computer literacy especially writing programs (e.g.,Google Docs, Microsoft Word, Excel, Outlook, and PowerPoint)

● Ability to work under pressure and meet deadlines

● Ability to work independently with little or no daily supervision ● Strict adherence to the style guides or brand guidelines of the company and their policies for publication.

● Excellent time management skills (e.g., prioritizing, scheduling, and adapting quickly)

● Deep understanding and familiarity with the company's brand image, products, and services

● Analytical, strategic, agile, detail-oriented and innovative