PART TIME, DAYSHIFT REMOTE - Admin and Marketing Specialist

DAYSHIFT WORKFROMHOME (REMOTE)

Admin and Marketing Specialist

FLEXIBLE SCHEDULE - PART TIME

Working Hours: 20 hours per week.

VA RATE: $7AUD per hour

The client is a leading provider of integrated disability services in Australia, operating through two vibrant and impact-driven brands. Together, they are committed to empowering individuals with disabilities through person-centered, culturally inclusive, and innovative support services. They are seeking a proactive, creative, and digitally savvy Marketing Specialist to lead and grow their online presence, manage community engagement, and implement performance-driven campaigns.

This is a part-time role (20 hours/week) and ideal for a self-starter who is passionate about making a difference through marketing that informs, inspires, and connects.

1. Social Media & Content Market

ing Plan and execute a consistent, strategic content calendar across Instagram, Facebook, LinkedIn, TikTok, and YouTu

be. Design and publish visually engaging graphics, Reels, Stories, and video snippets using Can

va. Write compelling, platform-specific captions with strategic CTAs and relevant hashta

gs. Schedule and automate posts using tools like Zoho Social or Meta Business Sui

te. Manage online communities by responding to messages, comments, and tagged content in a timely manner (within 24 hours).

2. Website & SEO Content Manage

• mentUpdate and maintain website content regularly to reflect services, announcements, and campai
• gns.Write and publish monthly SEO-optimized blog articles aligned with services, community themes, or disability sector upda
• tes.Implement on-page SEO techniques, including meta descriptions, headers, internal linking, and keyword us
• age.Monitor website traffic and behavior using Google Analytics, Google Search Console, and Zoho Analytics.

3. Paid Campaign Manag

• ementCreate and manage paid digital campaigns using Meta Ads Manager, TikTok Ads, and Google
• Ads.Collaborate with the team on lead generation strategies including landing pages and downloadable content (lead magn
• ets).Optimize campaigns for performance and conversion with a focus on lowering CPL and increasing CTR.

4. Email & CRM Marketing

• Design and execute email campaigns for service updates, newsletters, or promotions using Zoho Campaigns or Mailchimp.
• Segment and manage contacts through Zoho CRM, ensuring relevant targeting and personalization.
• Track open rates, click-throughs, and conversions to optimize future email efforts.

5. Analytics & Reporting

• Prepare and submit monthly performance reports summarizing key metrics for social media, SEO, and paid campaigns.
• Provide actionable insights and recommendations to support continuous improvement.Use tools such as Zoho Analytics, Meta Insights, and Google Data Studio for visualization and KPI tracking.

6. Strategic Collaboration

• Work with the Director and business managers to align content with organizational goals and campaign objectives.
• Support brand consistency across Careon Services and Coordination Hub Australia.
• Contribute to marketing plans, storytelling projects, event promotion, and participant engagement initiatives.

Technical Skills Required

• Zoho One proficiency (including Zoho CRM, Zoho Social, Zoho Campaigns, Zoho Analytics)
• Canva or Adobe Creative Suite (Photoshop, Illustrator)Meta Business Suite, Google Ads, TikTok AdsWordPress or Zoho Sites (for basic page updates and blog publishing)
• Google Search Console & Google Analytics (for SEO tracking)
• Email marketing platforms (Mailchimp, ActiveCampaign nice to have)
• Basic video editing tools for Reels, Shorts, and TikToks

Soft Skills & Attributes

• Strong written and verbal communication skills
• High attention to detail and design consistency
• Self-motivated with excellent time and task management
• Team player with a proactive, problem-solving mindset
• Passionate about social impact, inclusion, and the disability support sector

Expected Outcomes &

SMART KPIs / Key Performance Indicator (KPI)I.

I. Social Growth

Increase followers across all channels by 25% within 90 days

II. Content Consistency

Maintain a posting schedule of 5 posts per week, including 2+ videos

III. Engagement

Improve social media engagement rate by 10% month-over-month SEO

Publish 12 SEO blog posts per month with increased keywordvisibility

IV. Organic Traffic

Grow website organic traffic by 20% in 6 months

V. Leads

Generate 20+ qualified leads/month through organic or paid marketing

VI. Campaign ROI

Maintain CPL below $10 AUD, CTR above 2.5%

VII. Timely Reporting

Submit marketing reports by the 5th business day of each month

Task 1: Blog Writing Test

Objective: Demonstrate ability to write a high-quality, industry-relevant blog post tailored to an NDIS provider audience.

Instructions:

• Write a blog post (600800 words) suitable for a leading multicultural NDIS provider in Australia.
• Ensure the blog is SEO-friendly, with a clear structure (intro, body, conclusion).
• Include at least one call-to-action (CTA).
• Reflect awareness of the disability services industry, ideally with a multicultural or person-centered approach.

Task 2: Social Media Content Calendar Sample

Objective: Showcase ability to build engaging, branded content for a disability services provider.

Instructions:

• Create a 3-day sample content calendar for Instagram & Facebook.
• Each day should include:
• A post idea or caption (up to 150 words)
• Suggested hashtags
• Type of post (image, reel, carousel, story, etc.)
• A suggested visual concept or mood board
• Intended goal of the post (awareness, engagement, education, lead generation)