The Digital Marketing Specialist is responsible for building digital advertising proposals/media plans, and providing support to our clients and our production teams, including setting up, administering campaigns, handling new advertisers and new technologies, creating reports, as well as troubleshooting issues.
He/She is responsible for the entire life cycle of the programmatic and social media campaigns: media plan; campaign setup; optimization. This position is a key contributor in recommending relevant tactics/platforms for renewal campaigns.
Duties & Responsibilities
Set up and review campaign creative in accordance with client standards/service level agreement.
Manage a high volume of digital campaigns and ensure accuracy and fulfillment of display, mobile, video, and social media campaigns in a very timely manner.
Compute for the appropriate budget for each campaign using the approved CPM Rates/Bids.
Set up campaign base on clients request and Ad Trafficking Guidelines both for Programmatic and Social.
Determines special instruction and ensures that all departments receive the correct client instruction in implementing campaign/proposal changes or adjustments.
Evaluate the clients goals and create a comprehensive media plan utilizing different platforms/products.
Minimum of 1 year of experience in campaign management
Hands-on expertise in Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and Programmatic platforms
Strong communication skills and ability to work in a fast-paced environment
