Role Summary:
We are seeking a skilledAd Specialistto manage and optimizepaid media campaignsacross multiple platforms including Facebook, Instagram, Google, LinkedIn, and more to drive awareness and sales for client'sbooks, audiobooks, websites, and lead magnets.
This role combines analytical expertise with creative strategy, requiring a data-driven marketer who canscale ad performance,optimize ROI, andcollaborate with the creative teamto produce effective, on-brand ad campaigns.
Key Deliverables:
- Set up, monitor, and optimize ad campaigns (budgeting, targeting, creative testing)
- Track and report on key performance metrics (CPC, CPA, ROAS, conversions)
- Conduct A/B testing and implement creative refreshes based on performance data
- Collaborate with theCreative VAto ensure all ad visuals and copy align with brand standards
- Pitch and coordinate withinfluencers
- Create and manage aFacebook Pagelinked to the author's ecosystem (website, email list, and sales platforms)
- Support multi-phase book ad campaigns:
- Lead Magnet:Free chapter, 7-day journaling challenge, or mindset PDF
- Nurture:Email storytelling and audience engagement
- Sales:Drive conversions for books, bundles, journals, and future courses
KPIs:
- CPA within target range (to be defined per funnel)
- Weekly optimization reports submitted on time
- ROAS and engagement growth month-over-month
- Collaboration consistency with Creative VA and team
Required Skills:
- Proven experience managingpaid media campaignsfor authors, coaches, or digital products
- Proficiency inMeta Ads Manager,Google Ads,LinkedIn Ads,TikTok (BookTok),Amazon Ads, andYouTube Ads
- Strong analytical mindset with experience using reporting dashboards and tracking tools
- Ability to optimize ad performance andscale budgetseffectively while maintaining target CPA
- Knowledge of audience segmentation, funnel optimization, and retargeting strategies
- Excellent communication and collaboration skills
- Detail-oriented with a consistent testing and improvement approach
Preferred Skills:
- Experience inbook marketing,publishing, orauthor brand campaigns
- Familiarity withemail funnels,lead magnets, andconversion trackingtools (e.g., Zapier, HubSpot, ConvertKit)
- Understanding ofinfluencer marketingandaffiliate collaborations
- Knowledge ofcreative strategyand ad copy best practices
- Ability to analyze and present campaign performance insights clearly
- Experience usingAsana,Trello, orNotionfor campaign tracking and coordination
Education Requirement:
- Bachelor's degree inMarketing,Advertising,Communications, or a related field preferred
- Equivalent work experience accepted in lieu of a degree
Experience Requirement:
- Minimum4years of experiencemanaging paid media campaigns
- Demonstrated success achieving measurable results in performance marketing
Integration & Workflow:
- Use of project management tool (Asana,Trello, orNotion) with three coordinated tracks:
- Admin/Operations
- Creative Assets
- Ad Campaigns
- Weekly 30-minute team meetingswith the author and VAs to review performance and deliverables
- Shared brand asset folder (logos, templates, image library) accessible to both the Creative VA and Ad Specialist
- Reporting cadence:
- Admin VA: Weekly summary + issues flagged
- Creative VA: Deliverables progress
- Ad Specialist: Weekly metrics (CPC, CPA, spend, performance) + next week's plan
