Role Summary:

We are seeking a skilledAd Specialistto manage and optimizepaid media campaignsacross multiple platforms including Facebook, Instagram, Google, LinkedIn, and more to drive awareness and sales for client'sbooks, audiobooks, websites, and lead magnets.

This role combines analytical expertise with creative strategy, requiring a data-driven marketer who canscale ad performance,optimize ROI, andcollaborate with the creative teamto produce effective, on-brand ad campaigns.

Key Deliverables:

Set up, monitor, and optimize ad campaigns (budgeting, targeting, creative testing)
Track and report on key performance metrics (CPC, CPA, ROAS, conversions)
Conduct A/B testing and implement creative refreshes based on performance data
Collaborate with theCreative VAto ensure all ad visuals and copy align with brand standards
Pitch and coordinate withinfluencers
Create and manage aFacebook Pagelinked to the author's ecosystem (website, email list, and sales platforms)
Support multi-phase book ad campaigns:

Lead Magnet:Free chapter, 7-day journaling challenge, or mindset PDF
Nurture:Email storytelling and audience engagement
Sales:Drive conversions for books, bundles, journals, and future courses

KPIs:

CPA within target range (to be defined per funnel)
Weekly optimization reports submitted on time
ROAS and engagement growth month-over-month
Collaboration consistency with Creative VA and team

Required Skills:

Proven experience managingpaid media campaignsfor authors, coaches, or digital products
Proficiency inMeta Ads Manager,Google Ads,LinkedIn Ads,TikTok (BookTok),Amazon Ads, andYouTube Ads
Strong analytical mindset with experience using reporting dashboards and tracking tools
Ability to optimize ad performance andscale budgetseffectively while maintaining target CPA
Knowledge of audience segmentation, funnel optimization, and retargeting strategies
Excellent communication and collaboration skills
Detail-oriented with a consistent testing and improvement approach

Preferred Skills:

Experience inbook marketing,publishing, orauthor brand campaigns
Familiarity withemail funnels,lead magnets, andconversion trackingtools (e.g., Zapier, HubSpot, ConvertKit)
Understanding ofinfluencer marketingandaffiliate collaborations
Knowledge ofcreative strategyand ad copy best practices
Ability to analyze and present campaign performance insights clearly
Experience usingAsana,Trello, orNotionfor campaign tracking and coordination

Education Requirement:

Bachelor's degree inMarketing,Advertising,Communications, or a related field preferred
Equivalent work experience accepted in lieu of a degree

Experience Requirement:

Minimum4years of experiencemanaging paid media campaigns
Demonstrated success achieving measurable results in performance marketing

Integration & Workflow:

Use of project management tool (Asana,Trello, orNotion) with three coordinated tracks:
Admin/Operations
Creative Assets
Ad Campaigns
Weekly 30-minute team meetingswith the author and VAs to review performance and deliverables
Shared brand asset folder (logos, templates, image library) accessible to both the Creative VA and Ad Specialist
Reporting cadence:
Admin VA: Weekly summary + issues flagged
Creative VA: Deliverables progress
Ad Specialist: Weekly metrics (CPC, CPA, spend, performance) + next week's plan

Paid Media Specialist

Paid Media Specialist

Ad Specialist (Paid Media Campaigns)