Job Summary:We are seeking a highly motivated and creative Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and tracking marketing programs across various channels to support business growth and enhance brand awareness.
Key Responsibilities:- Develop and execute marketing campaigns across digital, social, and traditional platforms
- Conduct market research to identify trends, customer needs, and competitive insights
- Create engaging content for blogs, emails, social media, and advertising materials
- Monitor and analyze the performance of marketing campaigns and optimize based on data
- Manage website content and ensure SEO best practices are followed
- Collaborate with internal teams such as Sales, Design, and Product Development
- Assist in organizing promotional events, trade shows, and product launches
- Track marketing budget and ensure efficient allocation of resources
Qualifications:- Bachelor's degree in Marketing, Business, Communications, or a related field
- At least 2 years of experience in marketing or a related role
- Strong knowledge of digital marketing tools (Google Ads, Meta Ads, email marketing, SEO)
- Proficiency in design and content tools (e.g., Canva, Adobe Creative Suite, CMS platforms)
- Excellent communication, organizational, and analytical skills
- Ability to work independently and as part of a team in a fast-paced environment
Preferred Skills:- Experience with marketing automation platforms
- Familiarity with CRM systems
- Data analysis skills using Excel, Google Analytics, or similar tools
30,000.00 to 35,000.00 salary range
