Marketing Operations Specialist

About United Borders Inc.

United Borders Inc. is a global commerce company on a mission to make international distribution as seamless as possible. We provide the most satisfying cross-border shopping experience through technology, logistics, and service excellence. Our vision is to connect borders and people through commerce making global shopping feel local.

Hanpoom.com is a Korean American-language e-commerce platform that delivers over 4,000 unique Korean food and lifestyle products to customers around the world, with 2-day free international shipping to the U.S.

Kimsbasket.com is our fully English-language platform, purpose-built for global customers seeking premium Korean gourmet experiences.

Together, we are redefining how Korean products are discovered and delivered globallyfaster, fresher, and more delightfully than ever.

Role Overview

As our Marketing Operations Specialist, you will play a critical role in supporting Hanpoom's marketing and marketplace growth by ensuring campaigns, data, and operational processes run efficiently and effectively. You will work closely with marketing, business, and product teams to execute UGC campaigns, maintain accurate marketplace data, and translate performance data into actionable insights.

This is a hands-on, execution-focused role with strong exposure to campaign operations, marketplace performance, and growth initiatives. You will be responsible for tracking and optimizing marketing performance, maintaining high-quality product and content standards across platforms, and proactively identifying opportunities to improve campaign outcomes and marketplace results through data-driven analysis.

Key Responsibilities

Social Media UGC & Campaign Operations

• Execute and manage UGC campaigns end-to-end, including creator research, briefing, coordination, and deliverable tracking.
• Monitor campaign performance and KPIs, analyze results, and provide insights to improve effectiveness and outcomes.

Marketplace & Marketing Operations

• Maintain and optimize product listings, pricing, and content across the website and marketplaces to ensure accuracy, consistency, and performance.
• Analyze marketplace trends and performance data to generate actionable insights that support marketing and merchandising decisions.

Growth & Partner Support

• Support U.S. seller acquisition initiatives through vendor research, outreach coordination, and onboarding support.
• Provide operational and data support to strengthen partnerships and enable scalable marketplace growth.

Requirements

• Advanced proficiency in English, with the ability to communicate clearly and professionally with international teams, U.S.-based sellers, and UGC creators.
• 3-5 years of hands-on experience in e-commerce operations, marketing, or a related role, with exposure to campaign or marketplace support.
• Strong communication, coordination, and organizational skills, with the ability to manage multiple tasks, priorities, and deadlines in a fast-paced environment.
• Highly self-motivated and proactive, capable of working independently while taking a solution-oriented approach to problem-solving.
• Comfortable using AI tools and navigating basic Shopify workflows to support daily marketing and operational activities.
• Familiarity with major e-commerce platforms such as Amazon, Shopee, Lazada, and TikTok Shop, with an understanding of marketplace operations and listings.
• Proficient in Google Sheets for organizing data, building reports, and tracking marketing and operational performance.
• Eager to learn new skills, adapt to evolving responsibilities, and contribute to both personal development and team success.

Why Join Us

• Help scale a global commerce company connecting cultures through food
• Join a small, elite team focused on high impact and fast execution
• Contribute to building the world's most beloved Korean food brand abroad

Type: Full-time

Work Schedule: Monday - Friday, 9AM - 6PM Philippine time

Work Setup: 100% WFH

We only accept applicants residing from the Philippines