The Marketing Officer is responsible for supervising the strategic execution of marketing initiatives across integrated platforms, focusing on brand communication, customer engagement, product promotion, e-commerce, and cross-functional campaign management to drive retention, revenue, and consistent brand execution.
Key Responsibilities
- Brand Communication & Business Strategy
- Implement and maintain brand strategies that reinforce identity and positioning across INQ Plus and other brands.
- Supervise development of communication plans supporting editorial, advertising, and subscription goals.
- Ensure consistent brand tone, messaging, and representation across channels.
- Collaborate with leadership to align marketing with business objectives and revenue strategies.
- Review analysis of customer trends and market insights to refine direction.
- Customer Retention, Growth & Experience
- Design and manage campaigns to engage, retain, and reactivate users through loyalty and lifecycle marketing.
- Enforce a consistent, positive customer experience across all brand touchpoints.
- Inspect and monitor NPS and customer feedback to inform service improvements and churn reduction.
- Product Management (INQ Plus)
- Supervise marketing strategy and execution for INQ Plus and related digital offerings.
- Work with product, tech, and editorial teams to develop messaging and refine the user experience.
- Supervise user acceptance testing (UAT) to ensure feature alignment with brand and user needs.
- New Product & Project Development
- Supervise market research, strategic planning, and business case development for new digital tools and content services.
- Collaborate with innovation teams to take ideas from concept to launch.
- Oversee and manage product lifecycle planning to ensure long-term viability.
- Partner & Stakeholder Management
- Manage relationships with media, advertising, and agency partners.
- Schedule, negotiate and oversee co-marketing agreements, ensuring alignment with brand goals.
- Monitor and report on partner performance and campaign effectiveness.
- Project Management
- Oversee planning and delivery of cross-departmental marketing campaigns and initiatives.
- Schedule project timelines, resource allocation, risk mitigation, and stakeholder communication.
- Inspect and maintain documentation and provide progress updates to leadership.
- Budget Management
- Guide and assist in marketing budget planning, tracking, and optimization.
- Implement campaigns that meet financial goals and ensure ROI.
- Review and monitor expenses and apply cost-saving strategies where appropriate.
- E-Commerce & Digital Sales
- Implement and manage e-commerce strategies for content monetization, subscriptions, and branded merchandise.
- Oversee and optimize product listings, promotional calendars, and conversion strategies to boost sales.
- Inventory & Merchandise Management
- Monitor and manage inventory for marketing merchandise, promotional materials, and printed assets.
- Coordinate with vendors to ensure timely production and delivery.
- Oversee the creation and alignment of merchandising assets with brand standards and campaign goals.
- Inquirer Plus Marketing
- Monitor and supervise marketing activities promoting Inquirer Plus digital editions and subscriptions.
- Coordinate with editorial, product, and partner teams (e.g., Press Reader) to enhance value and resolve subscriber concerns.
- Guide efforts to increase platform visibility and subscriber growth.
- Special Projects & Cross-Functional Initiatives
- Guide and support events, branded content initiatives, CSR efforts, and product launches.
- Supervise the marketing team in internal committees or innovation groups.
- Perform other related duties as assigned by management.
