The Role
Key Duties & Responsibilities
- Content & Campaign Execution
- Implement and manage the monthly marketing content calendar in coordination with the Marketing Head and business units.
- Execute daily posting, scheduling, and monitoring across:
Instagram, Facebook, TikTok, YouTube Shorts, Google Business, and Email Newsletters
Website Blog & Pages including uploading, formatting, tagging, and maintaining content.
- Draft copy for posts, newsletters, and campaign materials in clear, professional English consistent with Terry's brand tone (warm, witty, knowledgeable).
- Track and report campaign performance weekly and monthly, with actionable insights.
- Multimedia Design & Production
- Design and produce marketing collaterals for digital and print, including posters, menus, flyers, social content, newsletters, and event materials.
- Capture and edit photo and video content optimized for each platform.
- Coordinate with printers and suppliers for production, ensuring timely delivery and quality control.
- Maintain and update a digital asset library (layouts, images, videos, templates, and archives).
- Digital Marketing & Website Management
- Manage social media posting, content scheduling, and engagement monitoring across all active platforms.
- Prepare and send bi-weekly newsletters and SMS text blasts aligned with ongoing Campaigns.
- Execute paid boosts and digital ads, optimizing engagement and reach within approved budgets.
- Upload, update, and maintain website blog articles, product pages, and event features to ensure current and accurate content.
- Coordination & Project Management
- Coordinate with internal business units (Bistro, Retail, B2B, Events) to gather marketing requirements, timelines, and feedback.
- Track project progress to ensure all outputs meet deadlines and standards.
- Provide creative input and propose practical improvements for campaign execution.
- External Liaison & Partnerships
- Liaise professionally with external partners, including:
Printers, production suppliers, and packaging vendors
Influencers, media, and brand collaborators
Marketing counterparts from partner organizations and brand principals
Freelance photographers, videographers, and designers
- Ensure all external outputs meet Terry's brand quality and visual standards.
- Competitor Analysis & Market Insights
- Conduct monthly competitor scans covering digital, print, and in-store promotions.
- Compile findings into concise reports with visual samples, insights, and recommendations.
- Identify emerging trends, best practices, and opportunities to strengthen Terry's marketing and creative strategy.
Ideal Profile
The Multimedia Officer is expected to demonstrate:
- Strong attention to detail and commitment to accuracy across all creative and operational work.
- High organization, managing timelines, deliverables, and assets efficiently.
- Clear communication and responsiveness across all departments.
- Collaborative spirit in working with internal and external partners.
- Willingness to go on fieldwork or branch visits weekly for photo and video shoots.
- Adherence to Terry's brand guidelines, ensuring all materials consistently reflect brand tone and visual standards.
- Professionalism, initiative, and reliability while embodying the brand's values of warmth, hospitality, and quality.
What's on Offer
- Opportunity within a company with a solid track record of performance
- Fantastic work culture
- Strong opportunities to progress your career
