Marketing Manager

Job Summary:

Our Marketing Manager for Global Own Brands and Exclusives (GOBE) is mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands. This position works together with the Senior Marketing Manager in crafting & implementing brand building, category building and tactical campaigns for GOBE to drive customer engagement and brand love.

This role focuses on:

• Building awareness and brand love for Watsons Own brand across different health and beauty categories.
• Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales)
• Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints:

-Advertising (In-store, Digital, Mobile, Traditional)

-Member Communications

-Public Relations(PR)Activations

-Local Marketing

-Partnerships

• Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs.