Develop and implement comprehensive marketing strategies that align with business objectives and market dynamics.
Define and manage brand positioning to increase brand equity and customer perception.
Ensure consistent messaging and visual identity across all marketing materials and channels.
Integrated Marketing Campaigns
Plan, execute, and monitor integrated marketing campaigns across digital, print, broadcast, and experiential channels.
Analyze campaign performance data to optimize strategies and maximize return on investment (ROI)
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all platforms.
Digital Marketing & Online Presence
Manage the company's online presence, including website content, SEO, social media, and online advertising.
Utilize analytics tools to track and improve online performance and customer engagement.
Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge.
Market Research & Analysis
Conduct through market research to identify trends, customer preferences, and competitive dynamics.
Leverage insights to inform product development, positioning, and market strategies.
Monitor industry developments to identify new opportunities and potential threats.
Sales Collaboration & Support
Work closely with the sales team to align marketing strategies with sales goals and customer engagement efforts.
Provide support to sales staff on marketing initiatives and product features.
Develop sales enablement tools and materials to facilitate customer acquisition and retention.
Budget Management
Develop and manage the marketing budget, ensuring effective allocation of resources across campaigns.
Monitor expenses and report on financial performance related to marketing initiatives.
Identify cost-saving opportunities without comprising campaign effectiveness.
Team Leadership & Development
Lead and mentor a team of creatives and marketing professionals, fostering a culture of collaboration and innovation.
Set clear performance expectations and provide regular feedback and coaching.
Identify training and development opportunities to enhance team capabilities.
Bachelor's or Masters degree in Marketing, Business Administration or related field.
At least 5 years of experience as Senior Manager.
5 + years of progressive marketing experience , with a strong on Digital marketing, Above-The-Line (ATL) and Below-The Line (BTL) strategies, preferably in the automotive sector.
Proven track record of developing and executing successful marketing campaigns that drive measurable results.
Strong analytical, communication and project management skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
Competencies
Experience with Digital-first marketing strategies and tools.
Familiarity with customer relationship management (CRM) systems and data analysis platforms
Strong understanding of the automotive industry's unique challenges and opportunities.
Ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
