Marketing Manager

Marketing Manager

We are looking for an experienced Marketing Manager to lead the development and execution of integrated marketing strategies across Toby's Sports, runnr, urbanAthletics, and future retail banners under Quorum International Inc.

This role is responsible for translating business and commercial priorities into marketing strategies that build brands, drive customer demand, support sales growth, and strengthen the company's position across sports, fitness, and active lifestyle categories.

The Marketing Manager leads both Channel Marketing and Marketing Production & Automation, ensuring strong integration across brand and campaign strategy, retail marketing, ecommerce, digital and performance marketing, CRM, content, events, partnerships, and community initiatives.

This is a leadership role for a well-rounded marketer who can move between strategy and execution, make sound business decisions, lead teams effectively, and take ownership of marketing performance from planning through results.

Key ResponsibilitiesMarketing Strategy & Leadership

• Lead the development and execution of annual, quarterly, and campaign-level marketing strategies aligned with company business and commercial objectives.

• Translate business priorities, sales targets, brand objectives, and customer opportunities into clear marketing plans and initiatives.

• Provide strategic direction across Toby's Sports, runnr, urbanAthletics, and future retail banners while ensuring each brand maintains a distinct and relevant market position.

• Lead integrated marketing planning across retail, ecommerce, social media, CRM, performance marketing, PR, events, partnerships, and community channels.

• Identify market, consumer, category, and competitive opportunities that can drive brand growth and commercial performance.

• Ensure marketing priorities are translated into actionable plans, timelines, budgets, ownership, and measurable results.

Channel Marketing

• Lead and develop the Channel Marketing team responsible for planning and executing marketing initiatives across the company's retail banners and channels.

• Guide go-to-market strategies for key brands, product launches, seasonal campaigns, promotions, and business initiatives.

• Ensure campaigns have clear objectives, target audiences, positioning, messaging, channel strategies, and success metrics.

• Work closely with Merchandising and other commercial teams to translate product, brand, inventory, and sales priorities into effective customer-facing marketing programs.

• Ensure marketing initiatives are effectively deployed across retail stores, ecommerce platforms, social media, CRM, marketplaces, and other relevant customer touchpoints.

• Identify opportunities to drive traffic, conversion, customer engagement, and sales across channels.

• Build and manage relationships with brand principals and key business partners to ensure alignment on marketing strategies, launches, and initiatives.

Integrated Campaign Management

• Lead the development of integrated campaigns across retail stores, ecommerce, social media, digital advertising, CRM, PR, events, partnerships, and community platforms.

• Ensure strong coordination between Channel Marketing and the Marketing Production & Automation team from campaign planning through execution.

• Review and provide direction on campaign concepts, key messaging, creative strategy, channel plans, and customer journeys.

• Ensure campaigns are executed consistently, on time, within budget, and according to agreed objectives.

• Identify and resolve execution gaps and cross-functional blockers that may affect campaign delivery or performance.

Digital, Ecommerce & Performance Marketing

• Provide strategic direction for digital marketing initiatives across ecommerce, social media, paid media, CRM, and other customer acquisition and retention channels.

• Oversee performance marketing strategy and ensure advertising investments are aligned with commercial objectives and appropriate return targets.

• Use campaign, ecommerce, customer, and channel data to identify opportunities to improve traffic, conversion, ROAS, retention, and overall marketing effectiveness.

• Ensure digital marketing is fully integrated into broader brand and retail campaigns rather than operating as a separate channel.

• Drive continuous testing, learning, and optimization across audiences, creative, offers, channels, and customer journeys.

Retail, Events & Community Marketing

• Develop marketing strategies that connect digital campaigns with the company's physical retail network and customer experience.

• Provide strategic direction for major events, tournaments, product launches, brand activations, partnerships, and sports community initiatives.

• Identify opportunities to strengthen the company's presence and credibility within relevant sports and lifestyle communities.

• Ensure events and activations support broader brand, customer, and commercial objectives and deliver measurable value to the business.

Marketing Performance & Commercial Accountability

• Establish clear KPIs and success metrics for campaigns and major marketing initiatives.

• Regularly review marketing performance against sales, traffic, conversion, engagement, customer acquisition, retention, ROAS, and other relevant business metrics.

• Use data and customer insights to make decisions, optimize marketing investments, and improve future campaigns.

• Manage marketing budgets and ensure resources are allocated toward initiatives with the strongest strategic and commercial impact.

• Present marketing plans, performance, opportunities, and recommendations to senior management and key stakeholders.

Team Leadership & Development

• Lead, coach, and develop the Marketing team, setting clear expectations, priorities, accountabilities, and performance standards.

• Build a high-performing marketing organization capable of operating effectively across multiple brands, channels, and simultaneous business priorities.

• Develop team members strategic thinking, commercial understanding, marketing capabilities, and leadership potential.

• Empower team leads and specialists to own their respective functions while providing the direction, decision-making, and support required to deliver results.

• Foster strong collaboration between Channel Marketing, Marketing Production & Automation, Merchandising, Ecommerce, Retail Operations, Visual Merchandising, Customer Experience, and other business functions.

Marketing Operations, AI & Innovation

• Drive continuous improvement in marketing processes, workflows, planning, reporting, and team productivity.

• Champion the responsible adoption of AI, automation, and emerging marketing technologies across the Marketing team.

• Identify opportunities to use AI and automation to improve campaign development, content production, analysis, reporting, customer engagement, and decision-making.

• Establish scalable marketing practices that enable the team to manage an expanding portfolio of brands and business initiatives efficiently.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• At least 7 years of progressive marketing experience, including significant experience leading teams and managing integrated marketing campaigns.

• Strong background in brand marketing, retail marketing, digital marketing, ecommerce, performance marketing, and integrated campaign planning.

• Demonstrated experience translating business and sales objectives into effective marketing strategies and measurable commercial results.

• Proven ability to lead multidisciplinary marketing teams and manage leads, specialists, and creative resources.

• Strong understanding of performance marketing, CRM, social media, ecommerce, content, events, partnerships, and customer lifecycle marketing.

• Experience managing marketing budgets and evaluating marketing effectiveness using commercial and customer metrics.

• Strong strategic thinking combined with the ability to translate strategy into clear execution plans and hold teams accountable for delivery.

• Strong commercial orientation with a solid understanding of sales, margin, customer acquisition, conversion, ROAS, and other business performance metrics.

• Strong leadership, communication, stakeholder management, and decision-making skills.

• Comfortable operating in a fast-paced retail environment with multiple brands, channels, campaigns, and competing priorities.

• Experience in sports, retail, ecommerce, consumer goods, lifestyle, or other fast-paced consumer businesses is highly preferred.

• Working knowledge of AI and marketing automation tools and their practical application in improving marketing productivity, analysis, and execution is an advantage.

Reporting Line

This role reports to the Head of Marketing & Customer Experience and works closely with Merchandising, Ecommerce, Retail Operations, Visual Merchandising, Customer Experience, Business Development, and other key functions across Quorum International Inc.

Team Leadership

The Marketing Manager leads the overall Marketing team, including:

• Category Marketing Officers / Social Media and TikTok Shop Coordinators

• Marketing Production & Automation – Assistant Manager

Through the Marketing Production & Automation – Assistant Manager, the role also oversees:

• Multimedia Designers

• Content Marketing / CRM & Email Marketing

• Events & Partnerships

• Performance Marketing